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"How
To
Make Enormous Amounts Of Money Packaging & Marketing
Information"
"Who Else
Wants Private Access To a GIANT, Monstrous, All-Encompassing
Resource Loaded With 659 pages of Countless Moneymaking Gems,
Examples of Unusual Strategies, Little-Known Sources, and
Inside "Secrets" Dan Kennedy Has Kept LOCKED inside his file
cabinet for years..."
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...THOUSANDS of
knowledgeable, experienced and professional pros have
bought this resource
and praised it as their best-ever investment.
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 I
have personally made my fortune marketing
"information" - but I'm not a college grad; I have
no formal training in writing or in advertising; I
stuttered as a kid and barely survived high school
speech class; I have no special, technical
expertise; and, for me, a computer is a big, fat
paperweight. I suppose I'm woefully unqualified
for this business. I doubt if I could even get a
job at a New York ad agency or publishing company.
Still, this year I'll sell over a million dollars
worth of my own "information products." (And help
my clients sell 100 times that much!)
If you're a
"novice", how can you find out about all the
opportunities in this field? I have one big,
giant, all-encompassing resource that will
absolutely astound and amaze you.
If you're
already a "pro" in some aspect of the
information business, I want you to know that
THOUSANDS of knowledgeable, experienced and
professional pros have bought this resource and
praised it as their best-ever investment. |
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From the
Desk of Dan Kennedy
Dear
Friend,
Yes,
we WANT to know. America's thirst for inside information, for
how-to-do-it-ourselves, for secrets, for information of every
imaginable variety is insatiable.
Look around. Bookstores are bigger and busier than ever.
Specialty-interest how-to videos sell by the millions.
Specialty-interest magazines proliferate. Newsletters. Seminars.
Courses. 900 Numbers. Infomercials. Talk radio's boom. On-line
services. Everywhere you look, you'll see "information" being sold,
bought and consumed at an unbelievable pace. Fortunately, anybody can
get in this game, "cheap" if necessary, and make a fortune.
I have personally made my fortune marketing "information" - but I'm
not a college grad; I have no formal training in writing or in
advertising; I stuttered as a kid and barely survived high school
speech class; I have no special, technical expertise; and, for me, a
computer is a big, fat paperweight. I suppose I'm woefully
unqualified for this business. I doubt if I could even get a job at
a New York ad agency or publishing company. Still, this year I'll
sell over a million dollars worth of my own "information products."
(And help my clients sell 100 times that much!)
If you're a "novice", how can you find out about all the
opportunities in this field? I have one big, giant, all-encompassing
resource that will absolutely astound and amaze you.
If you're already a "pro" in some aspect of the information
business, I want you to know that THOUSANDS of knowledgeable,
experienced and professional pros have bought this resource and
praised it as their best-ever investment.
The
Ultimate Information Entrepreneur Super Manual 5th Edition/Up-Dated
This
huge 589-page Manual covers EVERY imaginable way you can make enormous
amounts of money By packaging and marketing information. I've included
a partial Contents List on the next two pages. Now, let me tell you a
little bit about the background of this very unusual resource:
It
All Started With A Chance, Off-The-Cuff Remark Over A Friendly Chivas
& Water
I was
sitting with a long-time client, at a patio table, at a popular resort
in southern California, sipping a Chivas; we were relaxing after a long
day of meetings, mostly talking about nothing, when he said: "I'd give
a thousand dollars just to root through your file cabinets."
"Root?" I asked.
"Yeah. Look. Dig. Treasure-hunt. Poke. Maul. Swipe. Root."
So I Dumped All My
File
Cabinet Drawers Out On The Floor..... and
he was right; there was a fortune there in information - including
countless little 'tidbits', examples of unusual strategies,
little-known sources, stuff I pretty much kept to myself. Anybody
trying to market "information" in any form would kill for all this - or
spend nearly 20 years accumulating, saving, sorting like I did. So, the
first edition of this book was born.
By the way, ads I've created for my products and my clients run in many
national magazines and other publications, to the tune of $20,000,
$30,000, $50,000 or more every month. Some ads have been running and
producing every month for years. One client's in the 5th consecutive
year airing the same infomercial I created for him. Another client
mails tens of thousands of the letters I helped him develop every
month. Another has a $200,000.00+ per month home-based business. I
could go on and on. And all that how-to know-how is in this book.
This
May Have Been The Ugliest Book Ever Published.
I
took the piles on the floor, sorted 'em by topic, photocopied a ton of
stuff, wrote explanations to go with it, and spiral-bound it all
together into a rather ugly, lumpy, very unpretentious, fat book. And,
largely thanks to enthusiastic endorsements from such people as Gary
Halbert (arguably the all-time greatest practitioner of "salesmanship
in print", publisher of The Halbert Letter) and Greg Renker
(Guthy-Renker Corp., famous for infomercials and information products
like 'Think And Grow Rich', 'Personal Power', etc.), I quickly sold
over 1,000 copies - at the fat-as-the-book price of $199.00. And I have
received more praise, more testimonials and more recognition for this
ugly, fat book than for anything else I've ever done. Heck, it even won
the Book Of The Year Award, in the 'Mail-Order' category, from the
North American Bookdealers Association.
Since then, thousands more copies have been sold throughout the U.S.,
Canada and in several other countries. Harv Eker, one of the leading
seminar leaders in Canada, dealing with entrepreneurial subjects,
offers it at all of his seminars. Ted Thomas, joint venture marketing
expert, says it's the very best resource he's ever found.
If
Somebody Tries To Take Your Copy Away From You, You'll Be Tempted To
Fight Him To The Death
I was
on an airplane with one guy; he pulled it out of his briefcase; and,
geez, it looked like it had been through a hurricane and run over by a
truck - pages were loose, there were Post-It Notes all over it, the
visible pages were covered with handwritten notes and hi-liter pen
markings, and the whole mess was held together By two thick rubber
bands. "Use that a lot?" I asked.
Not recognizing me, the fellow said, "I'll tell you something - after
nearly twenty years in mail-order, I'd given up on finding anything
really new AND useful in any book until I got this thing. I use this
just about every day. I won't even travel without it. I'm trying to
absorb it all into my brain before it self-destructs completely. Most
valuable thing I ever bought."
I'm pretty confident you'll feel the same way about your copy. And I've
got good news. We've added a detailed Index, so you can find things.
(The first edition didn't even have page numbers!) I recently went
through and up-dated it and even added a few more things. We even
strengthened the spiral-binding. But we didn't raise the price. It's
still $199.00.
A Partial List of
Topics
included:
HOW
TO PRODUCE YOUR "INFORMATION PRODUCTS"....12 Steps to an audio
product....18 Steps to a video product.... How to save 25% to 75% from
most video production quotes!.... How to create and sell a "Moneymaking
Business Opportunity".... The 39 best kinds of 'Information
Products'....
UNDERSTANDING
AND PROFITING FROM "THE MONEY ISSUES".... How to replace up-front costs
with royalties and: how to convert vendors to at-risk partners....
PREPARING
MARKETING MATERIALS FOR YOUR "INFORMATION PRODUCTS" ....Everything you
need to know about what works and what does not (based on 5-Million-$
research and experience)....
HOW
TO MAKE BIG MONEY SELLING YOUR "INFORMATION PRODUCTS" WITH CHEAP
CLASSIFIED ADVERTISING.... The"best" media.... Classified ad
Copywriting tips....
HOW
TO BE A "BIG PLAYER" IN THE "INFORMATION PRODUCTS BUSINESS" WITH PRINT
MEDIA
DISPLAY
ADVERTISING.... How to get Agency Discounts.... First-Time Advertiser
discounts.... and save 17%-50% off "rate cards" (price lists).
HOW
TO CHOOSE THE RIGHT MAILING LISTS TO PROFITABLY SELL YOUR "INFORMATION
PRODUCTS" VIA DIRECT-MAIL.... How not to get ripped off (Most
beginners do!).... Where to learn about and 'comparison shop' thousands
of good lists....
MARKETING
STRATEGIES OF SPECIAL IMPORTANCE WITH "INFORMATION PRODUCTS".... How to
use Guarantees to boost response.... "The Charles Atlas Method" can
double your profits...."
HOW
TO REALLY GET "FREE" ADVERTISING FOR YOUR "INFORMATION PRODUCTS"....
How to get on lots and lots of Radio Talk Shows.... be interviewed over
the phone, long distance.... give out your 800#.... sell your products!
UNUSUAL
WAYS TO MAKE MONEY WITH YOUR "INFORMATION PRODUCTS".... How to sell by
mail to Libraries.... How to sell by mail to the Military....
HOW
TO GET YOUR "INFORMATION PRODUCTS" ADVERTISED ON TV - IN
INFOMERCIALS.... Transcript of my complete speech on the Information
Business from the famous Gary Halbert Key West College Of Millionaires
Seminar, which direct marketing entrepreneurs pay $7,000 to attend....
HOW
TO MAKE A LOT OF MONEY, BUILD WEALTH AND NET WORTH AND SELL
"INFORMATION PRODUCTS" VIA THE NEWSLETTER BUSINESS....Why the
Newsletter Business may be the best business in the world.... Advice
directly from the most successful newsletter entrepreneurs in
America....
HOW TO MAKE MONEY SELLING "INFORMATION PRODUCTS" AS A PROFESSIONAL
SPEAKER.... 5 ways to establish and promote yourself, your credibility
and your value as a speaker.... Why and how being a "part-time" (not
full-time) speaker" is a marketing advantage....
HOW
TO MAKE MONEY SELLING "INFORMATION PRODUCTS" IN THE SEMINAR
BUSINESS.... 5 types of seminars you can make money promoting....12
best ways to market ANY seminar....12 'tricks' for boosting
attendance....
HOW
TO MAKE MONEY SELLING "INFORMATION PRODUCTS" BY PHONE.... New ways to
make money and sell products via 'recorded messages".... How to get
"information Products" telemarketed by professionals on commission -
with no investment, no hiring, no hassles....
HOW
TO MAKE MONEY SELLING "INFORMATION PRODUCTS" VIA MULTI-LEVEL MARKETING
AND/OR HOW TO SELL A MULTI-LEVEL OPPORTUNITY BY MAIL.... Facts
&
Myths.... all about MLM/Network marketing.... What you must know about
"the legal issues....
HOW
TO MAKE LOTS OF MONEY FROM THE MAILING LIST(S) YOU DEVELOP BY SELLING
"INFORMATION PRODUCTS".... 3 ways to make BIG MONEY, even from "small"
lists.... Who will pay you 50 cents per name?....
HOW
TO OPERATE YOUR "INFORMATION PRODUCTS" BUSINESS PROFITABLY AND
EFFICIENTLY.... AND HELPFUL INFORMATION ABOUT VENDORS AND SUPPLIERS FOR
YOUR "INFORMATION PRODUCTS" BUSINESS.... Best "short run" book
printers.... How to self-publish books at amazing low costs.
"Okay, so why publish a book like this and reveal a
ton of insider secrets --- including some stuff that other
insiders will be p.o.'d at you for revealing?"
Good question.
Three answers.
First, frankly,
one reason is to show off. Like Penn & Teller, I get a kick out of
amazing people with my "secrets." Second, this super-book has
enhanced my already "big" reputation in professional direct
marketing circles. It has brought great new clients to me. Although
some of my peers have expressed their unhappiness at my spilling all
these beans for so little money. Third, quite frankly, this book has
made and keeps making a lot of money for me.
But, the best
reason for you to part with your bucks for this super-book
is: I DON'T NEED YOUR MONEY. Whether you buy or don't,
to me, is simply inconsequential. Oh, I'll take it. Your money and
all the money this super-book brings in is welcomed. But: the only
thing that is really important is - how valuable can all this
information be to you? Information like this -
-
The 2 "master
ingredients" --- if one or both are part of your Information
Product offer, it's like having a Success Insurance Policy
in your desk drawer. Leave out both and your chances of failing
jump up to 90%.
-
How to
identify and only work on High Probability Projects ---
here are the insider "checklists" the 'pros' use to determine
whether or not an idea, project, product, infomercial, etc. will
be a winner.
-
The
ONE surprising ad media (publication) that works just as well as
the powerful National Enquirer, but at about 1/3rd the cost!
And: two overlooked, incredibly
cheap publications where book and CD offers pull like crazy!
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How to get 'World Class Copywriters
to work for you, FREE! --- you pay them only if and after
they improve the results and profitability of a promotion you're
already succeeding with.
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How to get
your "project" analyzed, dissected, massaged, and made to work by
"the ultimate Think Tank" of direct marketing experts, publicity
pros, copywriters, publishers and consultants --- all for less
than the normal cost for a few hours of consulting! And: a
"bonus" of over $2,000.00 worth of consulting included FREE with
the super-book.
-
A
'Million-$ Directory'
of very hard-to-find suppliers, printers, publishers and vendors
who specialize in serving Information Product Entrepreneurs ---
they're 10% to 50% lower in costs! (Example: one author recently
'cried' to me about needing $26,000.00 to do her project but I
connected her with suppliers who did it all, better, for $9,763.00
AND let her pay in 3 monthly installments with no interest!
-
The secret
to finding a huge, thirsty market for just about any type of
information, so you
can create and sell information in a field that REALLY interests
you...make money doing something you LOVE to do!!!!
Now, you do not
have to believe me about any of this --- make me prove it all
--- here's how: here's my:
"I Know I'll Get Ripped Off By A
Few Scumbags,
But I Don't Care SUPER-FAIR, SUPER-GENEROUS SATISFACTION GUARANTEE."
Get my new super-book and take
up to ONE YEAR to go through it page by page, word for word, and
if you are not a lot more than just "satisfied", if you are not
amazed and astounded at the immense value of it all, and if you're
not orgasmically excited about all the money you're going to make
because of it --- I want you to return the thing for a full
refund.
Sure, some
incredibly cheap, unethical schnooks will stand at their Xerox
machines for hours - or, worse yet, make their secretaries do it ---
copy the book and then return it and rip me off. There's nothing
much I can do about such fiends. A few bozos will nail me. I
don't care. Let me tell you why:
Chances are,
I'll be bumping into YOU in the future, at some kind of seminar,
conference or event and the last thing I want to worry about is
having YOU corner me at the cocktail-weenies table or coffee stand
and grumble at me about not getting your money's worth from my book.
I need that like Bill Clinton needs another sex harassment lawsuit.
SO, I HONESTLY & SINCERELY DO NOT WANT YOU TO KEEP
THIS BOOK UNLESS YOU FEEL IT'S WORTH AT LEAST 100-TIMES ITS COST, TO
YOU.
And, listen,
if you want a refund, you get it. No hassle. No explanation is
necessary or desired. Don't write me a long letter. I'm not
interested in your life story. I really don't care what your reason
is. And I'm definitely not interested in your "constructive
criticism." Just send the book back in good condition and we'll
issue your refund the same day we get the book.
You
cannot lose on this deal.
And, let me
make this clear: MOST of the information in my super-book is NOT
available elsewhere. And I don't care if you already move millions
of dollars of your own Information Products each year and are a true
'major player' and do not NEED any help, you will still discover a
wealth of moneymaking "goodies" that are new to you. (If you're a
relative novice, your jaw'll hang open!)
"Okay, so
how much is it?"
This super-book is only $199
and we have sold thousands at that price and, presumably, will sell
thousands more. And it's worth that many times over.
One Last, Unprecedented, Totally
Irresistible And Unbelievably "Generous Bribe" But Only If You Act
Very Very Quickly
RESERVED FOR THE NEXT
100 CUSTOMERS ONLY!
The Ultimate “Dream Team”
Direct Marketing GUARANTEED Success Seminar!
Act now
and you also get what could ONLY be described as the most
information-packed collection of hard-hitting direct response
profit secrets EVER assembled anywhere – at any time!
Just imagine owing a vast, 12-hour,
audio library of moneymaking “know how” from world-class marketers
and copywriters like Ted Nicholas, Dan Kennedy, Bill Myers,
Robert Allen, Mark Victor Hansen and MORE!
It’s the Ultimate “Dream
Team” Direct Marketing GUARANTEED Success Seminar! You get a
massive 12 hours of the “best of the best”… an elite collection of
marketing all-stars and every one of them has earned millions!
To pull this quality group of
speakers together for one live, mega-event “Seminar of the
Century” would cost an absolute fortune – if it could even be
done! And tickets would probably cost $5000.00 per seat – or more!
But here you get a massive 12-hour
package featuring the cream of the crop -- ten top marketers
giving the presentations of their lives and opening the vault on
their closely-held, most valuable marketing and business secrets!
You Won’t Find A Better
Collection of The Ultimate “Inside Secrets” Anywhere – At Any
Price! And Right Now It’s Yours – FREE!
Those are your bonuses! I think
you'll agree this is an invaluable collection of vital marketing
strategies you'll get absolutely FREE. These bonuses alone are
worth far more than the entire price of the course.
"The Ultimate Information Entrepreneur Super Manual"
by Dan Kennedy.....$199.00
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