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DAN
KENNEDY'S STUDENTS SPEAK OUT
LISTEN
TO
SOME OF THEIR AMAZING
SUCCESS STORIES
 ......the
one idea you
gave us at the meeting has made us the most money ever in such a short
time - within nine weeks of the meeting, we
made a total gross
profit of $271,752.34 (on a mailing cost of only $11,714.41).
You've helped us make money since 1993, and many of your ideas have
earned us a small fortune over time, but nothing has ever made us this
much, this fast.
Thanks
in large part to
your powerful methods and strategies, and guidance, we are going to
break the FIVE MILLION DOLLAR
yearly sales mark for the first
time in the history of our company."
-
T.J.
& Eileen Rohleder, M.O.R.E. Inc., Kansas
 Dan
Kennedy's smart
marketing advice has been of great value to our business." -
Joan Rivers
The
Joan Rivers Show
joanrivers.com
"I
have purchased thousands of dollars' worth of Dan Kennedy's books,
tapes, newsletters, special reports and have had him speak at two of my
Marketing Boot Camps held for the photography industry. His wealth of
business-growing ideas have helped me grow personally and
professionally - and directly added no less than $336,000.00 to my
sales last year."
-John
R. Hartman, President,
Contemporary Photography, Stevens Point, WI
 "140,000.00
in business in 4 days,
and a big chunk of that was extra revenue I'd have never seen without
the one suggestion you gave me. If I'd been using that one since the
first of the year, I'd be at least $100,000.00 farther ahead."
"Here's a much deserved testimonial. I
should have sent you
this formal thank-you sooner, but I've been so busy making money with
all the killer marketing stuff I've learned from you, I haven't taken
the time. Anyway, my relationship with you is directly responsible for over
$500,000.00 in sales in less
than 2 years."
Joe Polish,
Piranha Marketing, Inc.
joepolish.com
 I can't thank
you enough for all the valuable information, insights and techniques
you provided at the Copywriting Clinic. It is definitely the most
valuable training I have received in copywriting.
-David Garfinkel,
Let
Your Clients Do Your Selling,San Francisco,
davidgarfinkel.com
 Dan
Kennedy is the guy I respect most in the direct
response field. I have had the opportunity to have Dan as a guest
speaker at all my Bootcamps, and to work with him on various
projects - and every time I meet with him or listen to him speak or
read one of his vast collection of books, I learn new ways to increase
profits and marketing results.
Jeff Paul, CFP
Profit Planning Systems, Inc. Chicago
instantprofits.com
From
1992: "It seems like, after 14
years of
'hoping' and struggling, you've finally shown me how to make real money
from selling my information. Things are now happening I never thought
were possible. Dan - you are one of the handful of people who really
got me started."
From
1999....."We've sold 3,407
videos in the
"Kahuna Warrior Mind" series in the last 4 weeks alone!
We
pull in $33.00 plus S&H for each video. And of all
the
purchases, we've had only 17 choose the "Silver" package, and 9 of
those upgraded to "Gold" as soon as they watched the "Quick Start
Video". Most of the rest buy the "Gold", but are immediately
sold
up to "Platinum" - for another $97.00."
Dr.John
La
Tourrette
Warrior Publications
thespeedman.com
"Dan
Kennedy's reputation for teaching people how to make money in direct
mail is second to none on this planet. Direct marketing industry
heavyweights everywhere turn to Dan on a daily basis, and willingly pay
huge sums of money for his no-nonsense approach. His cash-generating
ideas overflow like Niagara Falls!"
-Raymond
Aaron, Toronto, Canada
"Dan
Kennedy is a lean, mean information selling machine. His amazing
business blueprint, The Ultimate Information Entrepreneur, gives you
more useful, wallet-fattening secrets than 10 other books. Reading it
is like getting a master's degree in how to profit from today's
information age economy. Just one idea I took from one page out of
Dan's Manual paid me back over $10,000.00 almost instantly. I simply
can't recommend this highly enough. It's worth ten times the price."
-Mark
Nolan, Financial Freedom
Association of America, Citrus Heights, CA
 "The "Mega
System For Speakers" would
be a bargain at twice the price. It is an absolute must for people who
are serious about the business side of speaking."
-Ken
McCarthy, Marketing Solutions,
San Francisco, CA
"The
Mega System is excellent. It was like a breath of fresh air to hear you
expose the nonsense about career speaking."
-Judith
Zabalaoui, CFP, Metaire, LA
 "I've been
speaking for profit for a
number of years. Two things hit me right away (about your Mega System
For Speakers): first, how much easier and more profitable my speaking
business could have been if I would have had Dan's information to begin
with. Second, how putting just a few of these proven techniques into
action will substantially increase my bottom line this year - and for
many years to come."
-Bob
Serling, Stratford
Marketing Group, Studio City, CA
product-lab.com
 "If you want
to make waves, go to
Harvard and get your Ph.D.. If you want to make money, get your Ph.E. -
run to your nearest bookstore and get Kennedy's new book- it's a four
year course in Entrepreneurship."
-Al
Ries, Co-author "22 Immutable
Laws of Marketing"
Alries.com
"Ever
since I first saw you speak and bought your materials, my life has
changed for the better. My selling was pathetic! My attitude was
pitiful. My income decreasing. NOT ANYMORE. My selling is great - I
just closed the largest single order in my division history;
$1,472,050.00! My earnings have increased by 159%."
-Joe
Gedymin, Oconomowoc, WI
 "Your
expertise helped to vault my
business to the next level. One year ago, when we met at your seminar,
I was in start-up mode. Using your information, ideas and input over
the last year, we have met and surpassed our sales goals for one year.
What a tremendous feeling!"
-Don R. Campbell, Campbell Business
Services, Inc., Vancouver, B.C.
 "I've used a
lot of your ideas, with the latest success
wrinkle being 'your choice'…I created three levels of
packages…I've had a near 75% up-sell from $2.95 to $50.00 on
my
recorded message!"
-Mark
Smith, Best Selling
Author
"How
to Be
Your Best at Trade Show Selling", "49 Ways to Be Your Best at Trade
Show Selling", "Increase Your Trade Show Sales Immediately" and "The
Accidental Landlord". Colorado
Springs, CO
"In
1993, I attended Peter Lowe's Success day in St. Paul, MN. I purchased
both sets of your tapes (including Magnetic Marketing) and promptly set
to work. Although my company has a direct-mail program that I
participate in, I had not developed any type of follow-up of my own.
Using your system, I did so and am very pleased with my results. I
tripled my sales results and increased my referrals by 100% based on
what I've learned from you. Thank you!"
-Karen
Popken, Mary Kay Independent
Senior Sales Director,
Apple Valley, MN
 You are
one of the very
few people I can truly say changed my life. Just a few years ago, when
I was a marketing 'nobody', you were there for me. You were always
available for me, gave me speaking opportunities, advice - everything I
needed to make the leap into the 'big time'. I'm not sure why you did
it, but I'm very thankful you did. Your products have had more of an
impact on me than any others. But more than that, your friendship and
support were the factors that gave me all the opportunity I needed. I
took that opportunity and ran with it.
I
now have more money
than I'll probably need for the rest of my life. So much of the credit
for that goes to you. Yeah, I
know money isn't everything, but
money buys you freedom - and freedom is everything. Mary and I are
going on a two week cruise in a few weeks. When I get back, I'll be
taking the steps necessary to sell my business, take on a majority
partner, or whatever it takes to pass on this terrific business to
someone who'll take it even higher. Mary and I will then move on to
lots of other things we want to do. Dan, thank you so much for
everything you've given me and done for me. I'll never forget it." -
- Dr. Paul
Hartunian, New Jersey
Nationally-known
Publicity
Expert, Speaker and Author of
How
to
Get $1 Million Worth of Publicity...FREE!
prprofits.com
 "I
attended Dan's 1998
Super Conference. It cost me twice as much as any other attendee
because I had to travel 26 hours, jump on 5 different planes, squished
like a sardine. Also, my Australian dollar was worth half the U.S.
dollar. Although overcome by jet lag and struggling to stay awake,
I
learned two strategies that directly enabled me to increase the sales
of my mail-order business by 86%, and increase profits by 300%, which
in turn enabled me to sell the business I had started with zero for
$420,000.00. Now I have started another company that is already worth
more than a million dollars."
-- Mal
Emery, Scarborough, Perth, Australia
 "Dear
Dan: I'm writing
today to share a few thoughts about my experiences with your work. I've
spent roughly $700.00 with you in the past year for various books, kits
and newsletters. In a world of hype, I've found your materials to be
honest and results driven. Speaking of results, my
mailings (based
on your advice) consistently pull a 7 % to 10% response rate
-
unheard of in the long-distance industry, where competition is fierce.
My own experiences are proof that your methods produce results."
--
Tony
Rubleski, Owner, Sound Advice, Michigan
 "Dan,
your information is
worth more than its weight in gold! Just
one idea I got from you
recently pulled in over $102,396.17 in less than 47 days! In fact, on
my biggest day, I brought in a whopping $.35,772.83.
When I told my
wife, she got angry - because with your idea, I made in ONE DAY what it
takes her ONE FULL YEAR to make as a full-time veterinarian! (I made it
up 10 her by buying her a new home - with four acres for her new
horse). That one idea paid for all of the books, courses, and seminars
(including travel and food) I've ever bought from you. In fact, I could
spend $7,500.00 a year on your products for the next 10 years - and
still not spend all of the money I made with this one brilliant idea.
You've got a client for life. Thanks again, Dan.
Investing
my money in your marketing information has brought better returns than
the stock market on its best day - and I don't. have to worry about any
risk! --
Jeff
Gardner, President, Success Achievement
"Thank you! I
invested in your Magnetic Marketing System about seven months ago and
it has literally changed my life. You promised you had strategies that
would work for any business and you were right. I'm a professional
magician. Before I got your System, I did 12 to 20 shows a year -
obviously not enough to make a living. After putting into action what
you teach, I now book between 20 to 30 shows a month!"
-David
DiPietro, The Magic of David Dee, Roswell, GA
"After
attending
your seminar in Omaha, we purchased your Magnetic Marketing System.
WOW! We used the 3-letter System to sell our Coupon Books. We targeted
1,600 local companies. We sent out our letters about 9 days apart. Our
response: Letter #1, 7%; Letter #2, 8%; Letter #3, 3%; total response:
18%! We sold 3,700 books and had a profit of $26,000.00! You're a
legend!"
-Doug Nielson, The Big-O Book, Market
Innovators,
Omaha, NE
"Marty
Chenard's
Power Marketing Analyzer will force you to strategically think of every
single aspect of why people will or will not do business with you. This
is in my opinion the most powerful think tool that has ever been
introduced to the world of Direct Marketing. It will help you produce
million dollar ideas if you use it."
-John R. Hartman, President,
Contemporary Photography, Stevens Point,
WI
 "Listen,
there's a lot of opportunity in the information products business, but
finding the path to success can be like wandering into the forest in "
The Blair Witch Project." Dan's seminar saved me from a lot of
frustration, wasting a lot of money and - Here's the most important
thing - wasting a huge amount of time. In my market, I couldn't have
afforded to waste the time it would have taken me to learn everything
that Dan covered in just three days."
George Colombo, Winter Springs, FL
"Your Power
Market
Analyzer software is fantastic. It made very clear exactly how to put
together my direct mail piece. My sales letter literally re-wrote
itself before my eyes. The thing I was most impressed about is how easy
it makes the copy writing process. I used to "hate" writing my copy. I
constantly procrastinated because I didn't have a clear-cut plan or
formula to tackle it. No more. With your program, it takes all the
guesswork out of it. My prediction: I will double my response and my
sales within the next three months."
-Mike Cohen, Executive Director,
R.S.S., Inc.
"...what this
all
comes down to, Dan, and that I want to thank you from the bottom of my
heart. I have spent hundreds, maybe thousands of dollars with you over
the past couple of years and here I am thanking you for it! I can
honestly say that I have made well over 20 times the investment with
your information. It's all straightforward, "no BS", real."
-Michael
J. Mendenhall, Monterey, CA
montereylda.com
"I have been
using
your materials and advice for two years, as Vice-President of Sales and
Marketing for a mortgage company. I am directing a direct-mail campaign
that sends over 75,000 pieces a month to homeowners all over the United
States. Our direct-mail program has resulted in a 300% to 400% increase
in sales and profit."
-Doug
Hinton,
Seacoast Equities Inc., La Mesa, CA
seacoastequities.com
 "I'm the
mortgage broker in Ottawa you may or may not remember. I've been using
your 'stuff' for about 3 years we are getting about 400 calls - are you
sitting down? - a day! Thank you."
-Grant
King,
Ottawa-Carleton Mortgage, Canada
mortgagesmadeeasy.com
 "I am
one-third of the way through
The Ultimate Information Entrepreneur and almost done with the
Conference Tapes - both have been terrific! The information is very
valuable and has re-stimulated my thinking about how to promote my
business and products."
Steve
Miller, The
Adventure Of Trade Shows, Federal Way, WA
theadventure.com
"We use your
tapes
and newsletter as part of our resource library. I am very impressed
with the practical value of the information."
-Julie
Wyrick, Missouri Small Business Development Center
"Dan Kennedy
is
directly responsible for my selling over $500,000 books and videos."
-Darrel
Montero, Phoenix, AZ
 "To my
speaking colleagues: I've said
it before and I'll say it again - there is no one who knows more about
the real world of speaking than Dan Kennedy. When it comes to knowledge
of how to organize, market, sell and build products and services at a
profit, Dan Kennedy has no equal. For over a decade, I have utilized
Dan's ideas in my own speaking, training and consulting business. As a
consequence, we have been fortunate enough to show consistent growth
and continue to do so. I recommend Dan's services highly."
-William
T.
Brooks, CSP, CPAE, CPCM, The Brooks Group, Greensboro, NC
brooksgroup.com
"Your
materials have catapulted me out of a roach-infested, black and
sorrowful dwelling! I'm now being referred to as 'one of North
Americas's top sports artists' who's paintings belong to a dozen
superstar athletes. I had an opportunity to market two of my
lithographs for an estimated profit of $500,000.00
in 1994. Six
years ago, I was a homeless person
living in a shelter for abused
women. I keep your books next to my bed, beside Napoleon Hill's. You're
a lifesaver!"-
-
Katherine Allen, Ontario, Canada
"If
you're a salesperson, businessperson, or entrepreneur, your greatest
asset is your mind. Your second greatest asset is Dan Kennedy's mind."
--
Dave
Bellizzi, Dir., The Silva Method For Sales Professionals
"I
double majored in advertising and marketing in college but
I have
learned more about these two areas from your books and tapes in the
past month alone than I learned in college,
15 years in the
corporate world, and the last 13 years being self-employed."
--
John
Hayes Jr., TCI Publishing Co., Florida
"I
have
used your direct-mail campaign strategy and had tremendous results. I
spent $1,500.00 for a 500 piece mailing that created $20,200.00 in
income."
--
Randy Thomas, Illinois
"I
want, you to know, your methods work great. There
is nothing better
than customers coming to you instead of you chasing them."
-- Terry Butz, T.R. McTaggart Co., Michigan
"I'm
a
manufacturers' representative in the home furnishings industry, calling
on furniture store buyers. Your
`Magnetic Marketing' has completely
replaced prospecting and cold-calling for me.
And, in the past
year, I've opened 22 new accounts - about $150,000.00 in new business,
at a total cost of about $700.00, using your method. And that was
before I got serious about this approach."
-- David Love, California
"I have
used many of your
ideas to successfully attract a steady stream of quality customers into
my business, and to keep them coming back. Over
the many years of
reading your newsletter and studying the majority of written and
recorded information you have so brilliantly created, I have come to
one conclusion: you are, without a doubt, the greatest expert on
written marketing material on earth."
--
Gregg Bartell, Bartell's Pro Car Care, Wisconsin
"Just
one of your ideas exploded sales in a business I've had for eight
years. Your idea got me one of
my biggest orders ever - a $17,
001.00 check delivered by FedEx.
Then another prestigious company
got interested because of my offer. Phenomenal!"
-- Dick Miller, Miller Co., Wisconsin
"I
have
used your MAGNETIC MARKETING TOOLKIT with fantastic results: (1) Increased
sales 21% in 1997 vs. 1996; (2) 1,
221 NEW customers on the
books since August; (3) $7,000.00
in advertising cost SAVINGS
for '98 vs. '97; (4) Increased customer's average purchase price; (5)
Increased new customers' return visits within first 30 days. Since
studying your material, I quit conventional advertising and started
zeroing in on my true customer base. You are The Man! Thank You!"
- Dennis Babjack, Owner, Washington Street Mercantile
"Dan
Kennedy's reputation
for teaching people how to make money in direct-mail is second to none
on this planet. Direct
marketing
industry heavyweights everywhere turn to Dan on a daily basis, and
willingly pay huge sums of money for his no-nonsense approach. His cash
generating ideas overflow like Niagra Falls!"
--
Raymond Aaron, Toronto, Canada
\\
 "This was
fantastic! I have lists to begin to implement. The most exciting thing
involves the book I am currently writing, "Liberate The Leader: Giving
Every Women The Guts To Lead." I plan to seed the book with references
to my web site and information, which can be found on the site. Also,
I'm excited about working with Ken McCarthy on a new site, which is
designed to sell! Thank You!"
Dr. Claudia
Rose Best Selling Author of
Liberate the Leader: Giving Every Woman
the Guts to Lead;
Daughter of Spirit, Daughter of Peace: A
Prayer for
Humanity
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