“It’s hard to believe that Dan could out do the last Info Seminar, but he did.  The secret to business is the back-end and the back-end is the least understood part of business.  The two days were so complete, so detailed, so “leave no stone unturned” my head is swimming.  Here are the five things that most impressed me about Dan’s “Back-End Marketing Meeting”:

“First, I was wondering how Dan could top or even equal the three days he did on Information Marketing back in July.  To make a long story short, he did.  How he manages to continually “push the envelope” with each new program the way he does is a mystery to me.  I can’t think of any single speaker in any field who pulls this kind of thing off so consistently.  Just when you think you’ve gotten every last bit of info he could possibly share, he pulls yet another rabbit out of his hat.

“Second, I was impressed by some of the people in the audience who stayed for every minute of the two days furiously taking notes throughout.  People like Jeff Paul and Craig Forte who are grand masters of back-end marketing in their own right.

“Third, the detail that the various back-end tools were covered in was amazing.  Newsletters, boot camps, joint ventures, Internet marketing, tele-seminars, coaching programs, marketing utilities.  Any marketer who can’t at least double his net with this material in six months or less least isn’t serious.  Marketing advice just doesn’t come any clearer or better and this comment is from someone who has a solid wall of books on marketing and advertising.

“Fourth, the number of deals I was able to cut just being there paid my expenses by the end of day one.  If all the seminar did was put me in a room with the attendees, it would have been worth ten times the price.

“Fifth, the two days completely re-ignited my passion for my business.  I used to be a fairly accomplished info product marketer (grossing an average of $357 per year per customer in my database with a one-man, part-time effort.)  Building an Internet services company has distracted me a bit.  Now that business is on automatic pilot, I’m ready to pour myself back into the info business and now I feel completely and totally well armed to do so.

“Costly mistakes that I’ve been making that these two days helped me see: not mailing to my customers enough, not begin aggressive enough in doing joint ventures, not having a continuity program.  It’s hard to give numbers at this point , but we have a new product that I expected would gross us about $30,000.00 a year.  Just employing some of the ideas I learned from Dan, we will probably hit that in the next few months and this is almost certain to be a $100,000.00+ deal by the end of the year.  And it’s just a front-end, lead-generator.  And we’re really only just getting started.  Not bad for a very part time sideline that occupies a couple of hours a week for one of my staff.

“I’m still just scratching the surface of all the value I received.  Please let me know when the tapes are available. You’ve got an instant buyer when they are.  Thanks.  Dan’s work always ends up being a super-bargain.”