Reason#1: Dan Kennedy is one of the highest paid, most in-demand direct marketing consultants in America today. He is a trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions at fees starting at $18,800.00 a day. His methods transfer easily from one to the other. Entrepreneur Magazine says he has "at least 101 moneymaking ideas for any business owner" -- but 'idea' is really a misnomer; Dan is relentless about providing only proven, practical, useable action strategies.

As a consultant, Dan applies his "marketing wizardry" and moves with remarkable ease from one field to the next -- proving that his methods are universally applicable, although often brought to a particular field for the first time at his urging. His clients include everything from start-up  entrepreneurs and small companies to several 100-million and 200-million dollar companies, even two billion-dollar companies, one in the U.S., one in England. Many of these clients have been with Dan continuously for 5, 7, even 10 years. A total of 92% of all clients who have used him in consulting and/or direct-response copywriting capacity once have done so subsequently, repeatedly.

One of the interesting business arenas he's been heavily involved in is the TV infomercial field, where he has consulted with 3 of the 5 largest companies, worked on projects with a long list of celebrities including Florence Henderson and Fran Tarkenton, and been directly involved in the sale of hundreds of millions of dollars of product via TV. His longest continuing client in this industry, the Guthy-Renker Corporation, is famous for its 'Personal Power' infomercials with Tony Robbins and the Victoria Principal Skin Care infomercials.

Many of Dan's clients and "students"  achieve really miraculous sales breakthroughs almost overnight. Just as an example, consider the young married couple with a failing home-based business and $100,000.00 in accumulated credit card debt; 90 days after attending one of Dan's seminars on marketing, they had their income up to $50,000.00 a month.Just two years later, they had zero debt, a monthly income exceeding $100,000.00..…an amazing, "unbelievable" turnaround. Yet, these kind of "unbelievable results" seems to be the norm with those applying Dan Kennedy's advice!

Reason#2: As you already know, Kennedy is  one of America's top professional speakers, sharing his ideas with over 250,000 people a year and sharing the platform with a long list of other famous speakers and celebrities, including: Zig Ziglar, Tom Hopkins, Larry King, Mrs. Fields,  General Norman Schwartzkopf, former President Bush, coaches Jimmy Johnson and Lou Holz, and the list goes on and on. His busy schedule includes in-house seminars for corporate clients, ranging from Ski-Doo to Sun Securities to Orange Systems (computer software); speeches or panel presentations for major associations, and Peter Lowe Success Events. This is his 20th year as a professional speaker.

Reason#3: Dan is also prolific author, having written 13 books on copywriting, business and marketing … including the popular “No B.S.” series … or one of the few “bibles” of copywriting, The Ultimate Sales Letter, in its 3rd edition, remarkably on bookstore shelves since first published in 1991.His books have received favorable attention in Success, Entrepreneur, and Selling Magazines, numerous trade publications, even USA TODAY.

Millions of dollars of his CD programs and other products have been sold by his own companies worldwide, and products he has co-authored or edited have also been featured in major catalogs like Nightingale-Conant and Sybervision. The "Be Your Own Boss System" he co-authored with Tony Robbins, Fran Tarkenton, and the columnists of Entrepreneur Magazine was featured in its own TV infomercial.

Reason#4: And he is an entrepreneur, who actively, currently lives what he teaches and practices what he preaches. Dan says there are too many experts, authors, and speakers who "sell only in their memories and run businesses only in their nightmares." He is NOT one of them.

Dan Kennedy is the face, voice and primary content provider for Glazer-Kennedy Insider’s Circle, an organization of more than 25,000 businesses and entrepreneurs worldwide, with 140 local chapters in Canada and the United States.

Kennedy is also the "hidden genius" behind full-page magazine advertisements you've undoubtedly seen, direct-mail campaigns you've received and TV infomercials you've seen. He is routinely paid upwards from $50,000.00 to, on average, $100,000.00 to $200,000.00 plus royalties to craft direct-response ads, sales letters, direct-mail campaigns and integrated offline/online marketing systems for his private clients....over 85% of which repeat. His advertisements created for clients have appeared in over 200 magazines from industry trade journals, airline magazines and The Wall Street Journal to USA Today and Readers Digest to Cosmopolitan.

He has created winning campaigns for health, diet and beauty products and companies, B2B and industry products including software, and investments including Canadian land sold to Asian investors – but his #1 specialty, where he does most of his work, is with clients in the information-marketing industry including book, home study course, online course and newsletter publishers; seminar, conference and event promoters; coaching organizations; and associations.

In any given month, clients spend over 1/2-million dollars running ads, much more mailing sales letters, and still more airing infomercials that Dan has developed.