"How would you like to have me - Dan Kennedy - sitting in your office, waiting, "on call", to leap to attention and give you my very best advice, answer, or strategy any minute you need it, day or night?"
 
...Studying Dan's material has been largely responsible for millions in sales of my products on the Internet.

Personally, studying Dan's material has been largely responsible for millions in sales of my products on the Internet. That's not an exaggeration. And if I had to name my #1 Go-to guy for advice - he's at the very top of the list. In fact, I still regularly pay him over $25,000+ a year for his advice, resources and consultation. Yes, Dan hates his computer and loathes the Internet but when he talks about online marketing - I drop everything and pay attention."
 
I want to tell you about a moneymaking tool extraordinaire, that I have invested 19 years in making. It is called POWER POINTS, and it is, by far and away, the most valuable and important tool or product of any kind I've ever brought forward, and I can't wait to describe it to you in all of its glorious detail.

The problem: how to access what I know efficiently, to get what you need, when you need it.

The answer: Power Points.

Let me explain how this tool was built.

Two years ago, a very capable editor and organized-thinker, very familiar with my work, took everything we could find that I had said, taught, recorded, or written, published and unpublished, even consulting session notes, since 1975.......quite literally a trailer-truck full of raw material......and set out to edit out all the duplication, pull together all the gems, and get it organized into categories and disciplines, somewhat like an encyclopedia. It took her nearly an entire year of very dedicated effort. I invested a large sum of money in her efforts. Now I've been working with what she delivered, to make it even more useable and accessible.

In total, 19 years of my experience and nearly 3 years of arduous labor have gone into assembling POWER POINTS for you.

Here was my goal, my idea:

At any time, for any specific purpose, you could go right to the proper place in this tool and get a quick, concise refresher- what would Dan Kennedy think and say about this?

So, let's say you're getting ready to go and give a speech, to persuade 10 or 10,000 to accept your proposition or buy your products. You could instantly yank me into the room and get a quick download of my best advice and strategies for group selling, platform selling, and public speaking.

Or let's say you're putting together a new sales letter or advertisement, and you're stumped on the offer. You get me to instantly beam down into the chair next to your desk and reel off my very best suggestions for building the most powerful, magnetic offers possible.

Or, you're about to get on the phone and negotiate a deal with a particularly difficult client. Blink your eyes like Barbara Eden and -- zap -- there I am, to go over a handful of key ideas about winning in negotiations.

I'm at your beck and call. Anytime. As needed. As often as needed.
 
I just closed the largest single order in my division history; $1,472,050.00!
 

"Ever since I first saw you speak and bought your materials, my life has changed for the better. My selling was pathetic! My attitude was pitiful. My income decreasing. NOT ANYMORE. My selling is great - I just closed the largest single order in my division history; $1,472,050.00! My earnings have increased by 159%."
 
-Joe Gedymin, Oconomowoc, WI
 

Many of my students have been asking for a resource like this for years. Maybe you're one of them. It's finally here. Now you can keep me on the shelf right next to your desk, ask me a question any time you want to, and get an instant answer. (If you've profited at all from what I've provided to you so far, why wouldn't you jump at this?)

What is a Power Point anyway?

A Power Point is something so important, so critical, so pivotal that it alone can make or break the project, the marketing piece, the ad, the letter, the phone call, the presentation, the entrepreneurial plan of action.

A Power Point is something so useful, influential and effective it can resolve even a seemingly enormous problem, can break through paralysis of analysis, provide light in darkness to show you the best way out.

A Power Point is THE factor, the idea, the principle, the truth that makes THE difference between success and failure.

In my new POWER POINTS Manuals, I've identified 979 of these Power Points, divided into 3 main categories:

1. Advertising, Marketing & Sales

2. Personal Achievement & Productivity

3. Entrepreneurship & Business Success

......but there are a gazillion sub-categories. Just for example, in "Advertising, Marketing & Sales," there are sub-categories like: Headlines..... Offers..... Guarantees...... Consumer Psychology..... Multi-Step Marketing..... Lead-Generation..... Sense Of Urgency..... Positioning..... and many, many more.

Here's just a tiny sampling of the gems to be found in POWER POINTS:

Entrepreneurship & Business Success:

  1. The paradigm shift in how you see yourself, that produces enormous, fast gains in sales and profits.

  2. What is the secret of the entrepreneur who can take risks without worry?

  3. What to do if everybody hates your idea?

  4. The best piece of people management advice that everybody ignores.

  5. THE Cardinal Rule of Delegation.

  6. THE financial secret that pulls extraordinary profits from ordinary businesses.

  7. Why increasing sales is rarely the right #1 priority.

  8. The Three Rules Of Management that prevent panic, insure objectivity instead of emotional response, and foster calm peace of mind.

  9. How the Mini-Conglomerate Strategy can conquer most entrepreneurs biggest, most frequent reoccurring, most distasteful problem.

  10. How to look at customer retention.

  11. What one ingredient should every product have, before you invest in marketing it?

  12. How to create a Cash Flow Surge when you need it most.

  13. What single, reoccurring decision has more to do with your long-term success in business than any other decision you'll ever make and why do most entrepreneurs blow this one more often that not?

  14. The power of parasite marketing: how to create marketing capital out of thin air.

  15. What is the purpose of being in business? (Most entrepreneurs have this all screwed up!!!)

  16. The power of overhead creep.

  17. Why EGO is your worst enemy, and how to protect yourself.

  18. The Five Rules Of Business that, followed, virtually guarantee ultimate wealth.

Sales

  1. The only kind of question to ask when closing a sale.

  2. How a simple misunderstanding costs most professional offices, service businesses and stores small fortunes year after year.

  3. What you must know about offending people.

  4. The one thing every prospect, customer or client wants so desperately that they will buy just about anything from anybody who can fulfill this primal need.

  5. How to make price a non-issue every time! (2 simple techniques that take price out of the buying decision, even in price sensitive businesses filled with cheapest price competitors!)

  6. In person-to-person selling or negotiating, the most important trick that melts resistance away.

  7. The power of package selling.

 
Why you MUST pay
attention to Dan Kennedy:
 

Reason#1: Dan Kennedy is one of the highest paid, most in-demand direct marketing consultants in America today. He is a trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions at fees starting at $18,800.00 a day. His methods transfer easily from one to the other. Entrepreneur Magazine says he has "at least 101 moneymaking ideas for any business owner" -- but 'idea' is really a misnomer; Dan is relentless about providing only proven, practical, useable action strategies.

As a consultant, Dan applies his "marketing wizardry" and moves with remarkable ease from one field to the next -- proving that his methods are universally applicable, although often brought to a particular field for the first time at his urging. His clients include everything from start-up  entrepreneurs and small companies to several 100-million and 200-million dollar companies, even two billion-dollar companies, one in the U.S., one in England. Many of these clients have been with Dan continuously for 5, 7, even 10 years. A total of 92% of all clients who have used him in consulting and/or direct-response copywriting capacity once have done so subsequently, repeatedly.

One of the interesting business arenas he's been heavily involved in is the TV infomercial field, where he has consulted with 3 of the 5 largest companies, worked on projects with a long list of celebrities including Florence Henderson and Fran Tarkenton, and been directly involved in the sale of hundreds of millions of dollars of product via TV. His longest continuing client in this industry, the Guthy-Renker Corporation, is famous for its 'Personal Power' infomercials with Tony Robbins and the Victoria Principal Skin Care infomercials.

Many of Dan's clients and "students"  achieve really miraculous sales breakthroughs almost overnight. Just as an example, consider the young married couple with a failing home-based business and $100,000.00 in accumulated credit card debt; 90 days after attending one of Dan's seminars on marketing, they had their income up to $50,000.00 a month.Just two years later, they had zero debt, a monthly income exceeding $100,000.00..…an amazing, "unbelievable" turnaround. Yet, these kind of "unbelievable results" seems to be the norm with those applying Dan Kennedy's advice!

Reason#2: As you already know, Kennedy is  one of America's top professional speakers, sharing his ideas with over 250,000 people a year and sharing the platform with a long list of other famous speakers and celebrities, including: Zig Ziglar, Tom Hopkins, Larry King, Mrs. Fields,  General Norman Schwartzkopf, former President Bush, coaches Jimmy Johnson and Lou Holz, and the list goes on and on. His busy schedule includes in-house seminars for corporate clients, ranging from Ski-Doo to Sun Securities to Orange Systems (computer software); speeches or panel presentations for major associations, and Peter Lowe Success Events. This is his 20th year as a professional speaker.

Reason#3: Dan is also prolific author, having written 13 books on copywriting, business and marketing … including the popular “No B.S.” series … or one of the few “bibles” of copywriting, The Ultimate Sales Letter, in its 3rd edition, remarkably on bookstore shelves since first published in 1991.His books have received favorable attention in Success, Entrepreneur, and Selling Magazines, numerous trade publications, even USA TODAY.

Millions of dollars of his CD programs and other products have been sold by his own companies worldwide, and products he has co-authored or edited have also been featured in major catalogs like Nightingale-Conant and Sybervision. The "Be Your Own Boss System" he co-authored with Tony Robbins, Fran Tarkenton, and the columnists of Entrepreneur Magazine was featured in its own TV infomercial.

Reason#4: And he is an entrepreneur, who actively, currently lives what he teaches and practices what he preaches. Dan says there are too many experts, authors, and speakers who "sell only in their memories and run businesses only in their nightmares." He is NOT one of them.

Dan Kennedy is the face, voice and primary content provider for Glazer-Kennedy Insider’s Circle, an organization of more than 25,000 businesses and entrepreneurs worldwide, with 140 local chapters in Canada and the United States.

Kennedy is also the "hidden genius" behind full-page magazine advertisements you've undoubtedly seen, direct-mail campaigns you've received and TV infomercials you've seen. He is routinely paid upwards from $50,000.00 to, on average, $100,000.00 to $200,000.00 plus royalties to craft direct-response ads, sales letters, direct-mail campaigns and integrated offline/online marketing systems for his private clients....over 85% of which repeat. His advertisements created for clients have appeared in over 200 magazines from industry trade journals, airline magazines and The Wall Street Journal to USA Today and Readers Digest to Cosmopolitan.

He has created winning campaigns for health, diet and beauty products and companies, B2B and industry products including software, and investments including Canadian land sold to Asian investors – but his #1 specialty, where he does most of his work, is with clients in the information-marketing industry including book, home study course, online course and newsletter publishers; seminar, conference and event promoters; coaching organizations; and associations.

In any given month, clients spend over 1/2-million dollars running ads, much more mailing sales letters, and still more airing infomercials that Dan has developed.
 
I have made well over 20 times the investment with your information. It's all straightforward,
"no BS", real
 

"...what this all comes down to, Dan, and that I want to thank you from the bottom of my heart. I have spent hundreds, maybe thousands of dollars with you over the past couple of years and here I am thanking you for it! I can honestly say that I have made well over 20 times the investment with your information. It's all straightforward, "no BS", real."

 
-Michael J. Mendenhall, Monterey, CA
montereylda.com
 
ADVERTISING:
 
I once spent $15,000.00 with a big advertising agency and got bupkus for it. I've spent less than $1,500.00 with you and am making a fortune.

"As a result of studying your ideas, I have taken a product that I had invested years and over $100,000.00 in, that was dead in the water, and completely, as you say, 're-invented' it, taken it directly to consumers with your kind of advertising, and began making money the very first month. If I stay at the current pace, I'll have all my debts paid off and be running a profitable business in just four more months. I once spent $15,000.00 with a big advertising agency and got bupkus for it. I've spent less than $1,500.00 with you and am making a fortune."
Carol Van CEO Innovations, L.L.C
 

  1. What is more important than creative, copy, offer, target markets, etc. in making your advertising pay off?

  2. How to (at least) double the readership of just about any ad.

  3. THE most effective kind of direct-mail campaign.

  4. How to use five Emotional Factors to make advertising sizzle.

  5. What is THE one thing people are eager to buy, above all else?

  6. The power of unfair comparison.

  7. The two most frequently made mistakes in advertising.

  8. Two magic words that boost the pulling power of most headlines.

  9. The power of the right offer.

  10. Two obstacles that even the very best copy, message and offer can never overcome.

  11. Why should you advertise? (Believe it or not, most people don't know, and waste a lot of money as a result.)

  12. A tough, challenging, in-your-face question that will make all your advertising better.

  13. A sure winner direct-mail campaign for just about any business.

  14. The power of the hidden benefit: how to use this strategy to re-invest tired offers.

  15. Five millionaires met on a Caribbean island, as a testament of the power of this one secret.

  16. The power of risk reversal: how to create compelling guarantees.

  17. The power of primacy and recency.

  18. The sales letter trick most copywriters forget.

...One idea I got from you recently pulled in over $102,396.17 in less than 47 days!

"Dan, your information is worth more than its weight in gold! Just one idea I got from you recently pulled in over $102,396.17 in less than 47 days! In fact, on my biggest day, I brought in a whopping $ 35,772.83. When I told my wife, she got angry - because with your idea, I made in ONE DAY what it takes her ONE FULL YEAR to make as a full-time veterinarian! (I made it up 10 her by buying her a new home - with four acres for her new horse). That one idea paid for all of the books, courses, and seminars (including travel and food) I've ever bought from you. In fact, I could spend $7,500.00 a year on your products for the next 10 years - and still not spend all of the money I made with this one brilliant idea. You've got a client for life. Thanks again, Dan.

Investing my money in your marketing information has brought better returns than the stock market on its best day - and I don't  have to worry about any risk! --

Jeff Gardner, President, Success Achievement

The Power Points Incredibly Detailed Index Makes All This Work For You As If I Was Sitting Right There, Waiting To Instantly Answer Any Question.

The INDEX is darned near magical. Putting together the Index was almost as herculean a project as was doing everything else.

This is a detailed, cross-cross-cross referenced, highly organized, easy to use Index, so you can get from question or topic to answers fast. Every Power Point is numbered, every page is numbered, and both sets of numbers are used in the Index.

You can go to the Index and instantly find all my Power Points for:

  • Sales letters

  • Offers

  • Envelopes

  • Order forms

  • Multi-step marketing campaigns

  • Promotional books

  • Lead generation

  • Using mailing lists

  • Recorded messages

  • Preparing for an important negotiation

  • Reacting to sudden adversity

  • Increasing a business cash flow

  • Cleverly re-inventing a business

  • Cheap, do-it-yourself market research

  • Adding sizzle to a speech

  • Etc., etc.
 
The sales we made from the first mailing exceeded $250,000.00. Our total sales the 4th year were $2.5 million

"In 1992, we almost went under. Our sales were $735,000.00. I sat down and wrote a 4 year plan in which I forecasted a 100% increase over the 4 years, with total annual sales the 4th year of $1.5 million. Frankly, I thought it was wishful thinking. If you possibly remember, I stayed after the 'Success 1994' event at Exhibition Coliseum in Toronto and thanked you. I told you of my success in the past 1-1/2 years with faxing flyers, but admitted that I had no other ideas on how to increase sales - until I listened to your presentation. I knew the FAX marketing would not last. (It tends to annoy people....the effect was more negative than positive.) Using your ideas, the very first mailing I did was to 1,655 companies in western Ontario. The sales we made from the first mailing exceeded $250,000.00. We have been mailing an average of 400 envelopes each week. Our total sales the 4th year from my 1992 planning were $2.5 million....a 340% increase from 1992. And profitable. Thank you Dan Kennedy."
Don Gordon President SWL Crane & Hoist LTD.
 
How big is POWER POINTS?
 
As big as my career experience.

I have consulted in over 176 different businesses, industries and professions, with clients ranging in size from less than a million dollars a year in sales to over a billion dollars a year in sales, and everything in between. My clients successful results have made me a marketing legend.

I have built, bought, sold businesses. Created publishing and marketing businesses for $500.00 to $5,000.00 that have subsequently produced millions of dollars in sales.

I have had enormous and embarrassing failures.

I have private clients in continuing relationships as long as 10 years, customers and subscribers who've been with me as long as 15.

I have faced hundreds of business problems, thousands of marketing challenges, turned losing projects into winners, multiplied profits and incomes, invented truly new and innovative methods and strategies, even revolutionized a few entire industries.

Every ounce of all that experience, successful and unsuccessful, is condensed and included in POWER POINTS.
 
I can honestly say that I've been introduced to hundreds of new ideas that I know will make me thousands of dollars.

"I have read all of Dan's books, have purchased his Magnetic Marketing program and the whole Power Points series, have attended numerous seminars, even paid thousands of dollars to join his Platinum Inner Circle Group. One would think that I would have learned everything Dan has to say by now. But after viewing Dan's Copywriting Seminar In-A-Box, I can honestly say that I've been introduced to hundreds of new ideas that I know will make me thousands of dollars. I've already implemented lots of them. You don't have to be a great copywriter to be a great direct response marketer. Dan makes it so easy for you by giving you the world's greatest templates, and then, backing them up by injecting his own, easy-to-use ways to interpolate them for your own use. I have literally watched and re-watched the video tapes of the seminar, each time picking up at least one new idea that I can use that day. In fact, I've made a routine of popping one of the videos into the VCR each morning while I run on my treadmill! After thirty minutes, I've gotten my workout for that day done, and I've thought of at least one way to improve my pulling ratios. My only complaint is that I'm tired of seeing Dan in that same suit."
Reed Hoisington Midstate Financial Services Fayetteville, NC
 
POWER POINTS is so gigantic it can't even be put in one   volume!
 
Dan Kennedy's POWER POINTS ($399 BONUS)
 
POWER POINTS will be delivered to you in three large volumes: the first volume, Advertising, Marketing & Sales; the second, Personal Achievement & Productivity; & the third, Entrepreneurship & Business Success.

As an option, in addition to the Manuals, you can also get the entire POWER POINTS ENCYCLOPEDIA on a fully searchable CD-ROM. That means you can just pop that little doohickey in your computer, type in a couple of key words, and the CD-ROM instantly finds all the Power Points related to your key words. Or, you can just click on the subject category or individual Power Point(s) you're interested in seeing.

POWER POINTS was initially offered ONLY to my private clients and Inner Circle Members. It was then set for publication at $599.00. But Michael Kimble has published it in a different binding, in higher volume, and created cost savings he's decided to pass along to you. And (obviously) convinced me that this should be made available to all my customers -- not just Inner Circle Members.

Right now, you can get the entire POWER POINTS SYSTEM for just $299.00. A huge 50% discount from its initial retail price of $599.00. Or, order now and get the System Manuals AND the new CD-ROM for just $399.00, still a big 33% savings.

You might put thousands of dollars in your pocket from just one use of POWER POINTS. Imagine what you might make by asking it a question everyday?
 
Wake Me Up In The Middle Of The Night
 
Go ahead: worry me endlessly with your questions. Poke me in the side and ask me questions all day long. Roll me over and ask me a question in the middle of the damned night. Like a circus sea lion who does a somersault every time a dead fish is waved over its head, I will leap to alertness, ready and eager to give you my very best ideas, advice and answers at a moment's notice, any time, as often as you desire. That's what owning POWER POINTS enables you to do.

This really is THE ultimate Dan Kennedy product; if you've benefited from any of my products, then you must have this product.
 
 
Dan Kennedy's POWER POINTS ($399 BONUS)
 
 

 


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