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"What
Would You Pay To Sneak
Into The Closed Door Meeting And Eavesdrop On the Free-Wheeling, No
Holds Barred Discussions Of Arguably The Most Elite And Extraordinary
Cabal Of Marketing And Moneymaking “Attack Dogs”
Ever
Assembled In One Place, At One Time?"
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 You
are one of the very few people I can truly say
changed my life. Just a few years ago, when I
was a marketing 'nobody', you were there for
me. You were always available for me, gave me
speaking opportunities, advice - everything I
needed to make the leap into the 'big time'.
I'm not sure why you did it, but I'm very
thankful you did. Your products have had more
of an impact on me than any others. But more
than that, your friendship and support were
the factors that gave me all the opportunity I
needed. I took that opportunity and ran with
it.
I now
have more money than I'll probably need for
the rest of my life. So much of the credit for
that goes to you. Yeah, I know money isn't
everything, but money buys you freedom - and
freedom is everything. Mary and I are going on
a two week cruise in a few weeks. When I get
back, I'll be taking the steps necessary to
sell my business, take on a majority partner,
or whatever it takes to pass on this terrific
business to someone who'll take it even
higher. Mary and I will then move on to lots
of other things we want to do. Dan, thank you
so much for everything you've given me and
done for me. I'll never forget it."
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- Dr. Paul Hartunian, New Jersey
Nationally-known Publicity Expert,
Speaker and Author of
How to Get $1 Million Worth of
Publicity...FREE!
prprofits.com
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From
the
Desk of Dan
Kennedy
The 15
people in my Platinum Inner Circle Mastermind Group are the
Navy
SEALS of marketing.
They are fast-acting, ruthless,
aggressive “commandos” when it comes to making gobs
and
gobs and gobs of money.
Just to be in this
group, each member pays $7,200.00 for the year. Plus the
costs of
traveling to four meetings that take place in private, behind closed,
locked doors. They sign a strict confidentiality pledge to
each
other, so they can share their most prized and profitable
discoveries.
Some
of these 15 do consulting -- and, on
average, it costs $500.00 to
$1,000.00 an hour to buy their time and advice, and you probably have
to get in line. Others NEVER reveal their methods and
business secrets, for any price. Some teach other subjects,
but
keep the marketing strategies they use personally “close to
the
vest.”
I
collect the $7,200.00 from each of them, to organize it all and run the
meetings. But the truth is, I get just as much out of these meetings as
they do; in fact, I marvel at what I discover!
Now,
here is what I persuaded everybody to do: take one extra day, get in a
room together, turn on the tape recorder, and have a wide-open,
can-you-top-this round-and-round-and-round-the-table discussion of
their very best marketing and moneymaking ideas just about anybody can
use to rev up their business and income.
I
prepared a series of provocative questions. I did my best to
impose some order and control to the day. But mostly, like a
bull-rider, I just hung on.
The result: a set of
6 audio CD's unlike any
you’ve ever heard.
Imagine, these 15
moneymaking commandos ALL spilling their guts, ALL contributing to the
maelstrom of ideas, insights and very specific advice pouring across
the conference table like gasoline on fire. We had a pro
there to
tape it all, for the best possible audio quality given the
situation. It’s been edited to keep the meatiest
parts and
lop off the fat.
MAY I MAKE YOU A WAGER?
I’ll
bet you the biggest steak in Texas you just cannot listen to
these tapes only once.
You’ll be
whacking
the Pause button like some crazed monkey, to jot down one sizzling hot
idea after another you want to act on. You’ll have
to
listen to ‘em all a number of times or you’ll miss
more
than you get, because it’s all coming at you rapid-fire.
Getting a
“down-load” of experience and thinking about
marketing from
any ONE of this crack commando squad would certainly be worthwhile.
But from all FIFTEEN?
And
keep in mind, this is NOT some carefully thought out, scripted and read
presentation, where the “guru” has had plenty of
time to
deliberately leave certain things out and hold certain things back, to
selectively share his methods. This
was a blow-the-doors-off
discussion, with everybody thinking on their feet and, to some extent,
trying to top the other guy. |
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...one idea I got from you recently
pulled in over $102,396.17 in less than 47
days!  |
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 "Dan, your
information is worth more than its weight in
gold! Just one idea I got from you
recently pulled in over $102,396.17 in less
than 47 days! In fact, on my biggest day, I
brought in a whopping $ 35,772.83. When I
told my wife, she got angry - because with
your idea, I made in ONE DAY what it takes her
ONE FULL YEAR to make as a full-time
veterinarian! (I made it up 10 her by buying
her a new home - with four acres for her new
horse). That one idea paid for all of the
books, courses, and seminars (including travel
and food) I've ever bought from you. In fact,
I could spend $7,500.00 a year on your
products for the next 10 years - and still not
spend all of the money I made with this one
brilliant idea. You've got a client for life.
Thanks again, Dan.
Investing
my money in your marketing information has
brought better returns than the stock market
on its best day - and I don't have to worry
about any risk! -- |
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Jeff Gardner, President, Success
Achievement |
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Some
Of The Amazing How-To Secrets And Strategies Revealed In These Unique
Mastermind Sessions:
1. How to easily
command prices significantly higher than
your competitors:
one
word
that will change what
you sell and how you sell it
2. A simple technique to obtain
more referrals
from customers: how to put “timing”
on your
side
3. Exactly
what one Member says to his customers to create a steady stream of new
referrals (a script you can use
from Bill Glazer)*
4. How to increase
the average size
of each customer’s purchase
AND the frequency
of repeat purchases......increase
sales and profits without getting
more new customers
5. How to create “continuity
income”
in virtually ANY
business
6. How to sell “pre-paid
services” to put an iron
cage around customers: a practical approach to ‘customer
loyalty…..how
to make
your customers blind, deaf and dumb to your
competitors.
7. How one “little change”
in the way phones are
answered added over a million dollars to one business’ bottom
line......and a larger lesson about managing
for maximum profit
8. How to allocate your
advertising funds and
efforts against certain timing issues: learning
to fish when the
fish are biting
9.
What Dan Kennedy says
about “contrarian
marketing”
10. “THE discovery that
finally took our company over the 5-million dollar sales
mark”
- T.J.Rohleder
11.
How to re-organize the
way you work to
immediately get more done
every day: a
profoundly simple
formula*
12. How to use but not be abused by
communications
technology....how to qualify,
pre-screen
and pre-sell.
13. Dr. Bob Willis’ example of a
simple one-page
letter
anyone can use to tap into a whole new source of new
customers (Word for word, for you to use)*
14. Bill Glazer: THE most frequently made mistake
in
retail advertising - it’s easily fixed
15. A
headline trick:
improve quantity AND quality of ad response
16. “EXACTLY how I design my envelopes
and put together my
direct-mail for maximum response” - Michael Kimble (TESTED
and
proven approach.)*
17. What to
do when a direct-mail campaign
you believed
in fails.
18. A critically important, oft misunderstood
marketing
principle: how to shoot yourself in the foot in direct-mail (Dan
Kennedy)
19. DOUBLE
YOUR RESPONSE: Bill
Glazer’s tested and proven “best”
strategy
20. A little “gimmick” that
boosts likelihood of your
envelope being opened dramatically*
21. “How
I Increased Response By 92% - With
A Dirt-Cheap Addition To My Marketing”....a tool you can
use!*
22. A “different” way to use testimonials
(John Rubio)*
23. DOUBLE response from
FAX-marketing (Reed Hoisington)
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*Important
Note:
These
are PRACTICAL
TOOLS YOU CAN USE instantly,
not
just
“ideas.” Make
no mistake, this entire roundtable discussion produced hundreds
of practical tips, strategies, insights into the techniques behind
successful marketing campaigns - plus these very specific tools to use,
any one of which could easily be worth tens of thousands of dollars to
you.
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Directly responsible for
over $500,000.00 in sales
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 "140,000.00
in business in 4 days, and a big chunk of that
was extra revenue I'd have never seen without
the one suggestion you gave me. If I'd been
using that one since the first of the year, I'd
be at least $100,000.00 farther ahead."
"Here's a
much deserved testimonial. I should have sent
you this formal thank-you sooner, but I've been
so busy making money with all the killer
marketing stuff I've learned from you, I haven't
taken the time. Anyway,
my relationship with you is directly
responsible for over $500,000.00 in sales
in less than 2 years." |
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Joe Polish, Piranha Marketing, Inc.
joepolish.com |
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I know for a fact of
six different
Platinum Members last year who each made
well over $100,000.00 by
implementing ONE idea that came
out of the blue, at one of these
meetings.
Who knows
what’ll occur to you as you
listen in on an entire day’s output?
So, what will
you pay for
the
privilege?
There
are all kinds of ways to set a price. Here’s what I
did.
First of all, I had each of these Platinum Members write a price down
on a piece of paper what they thought ought to be charged to let
somebody sit in on a day of a regular Platinum Meeting, let alone one
targeted at covering “the
best” strategies we
all
know and use.
Second, I actually
surveyed a few dozen of my clients and regular Inner Circle Members and
told them to bid, as if only the highest bidder would get the one and
only set of tapes from such a session.
So,
what do you think the number was, arrived at by the Platinum
Members? It averaged out to $2,100.00.
And,
maybe more relevant - what do you think the highest bid was?
Get
this: it was $5,000.00. And I promise you, he was
serious.
In fact, the LOWEST bid, the “cheapskate” bid was
$595.00.
So,
after considerable discussion, we’ve agreed on a price of just
$199.00.
If you
want to know how
to use marketing weaponry, to be a moneymaking commando, I
don’t
know where else you could look for better training than this gathering
of the 15, on this day, available on these CD's.
Dan
Kennedy
Paper-’n-
Ink
Alchemist
Who The Heck Is Dan Kennedy And How Can He Make Me Money?
Reason #1:
Dan Kennedy is one of the highest paid, most in-demand
direct marketing consultants in America today. In
the last few years, he has worked hands-on with
clients in 68 different businesses, industries and
sales fields, at fees starting at $800.00 an hour. His
methods transfer easily from one to the other.
Entrepreneur Magazine says he has "at least 101
moneymaking ideas for any business owner" -- but
'idea' is really a misnomer; Dan is relentless about
providing only proven, practical, useable action
strategies.
As a consultant, Dan applies his
"marketing wizardry" and moves with remarkable ease
from one field to the next -- proving that his methods
are universally applicable, although often brought to
a particular field for the first time at his urging.His
clients include everything from start-up entrepreneurs
and small companies to several 100-million and
200-million dollar companies, even two billion-dollar
companies, one in the U.S., one in England. Many
of these clients have been with Dan continuously for
5, 7, even 10 years. A total of 92% of all clients who
have used him in consulting and/or direct-response
copywriting capacity once have done so subsequently,
repeatedly.
One of the interesting business
arenas he's been heavily involved in is the TV
infomercial field, where he has consulted with 3 of
the 5 largest companies, worked on projects with a
long list of celebrities including Florence Henderson
and Fran Tarkenton, and been directly involved in the
sale of hundreds of millions of dollars of product via
TV. His longest continuing client in this industry,
the Guthy-Renker Corporation, is famous for its
'Personal Power' infomercials with Tony Robbins and
the Victoria Principal Skin Care infomercials.
Many of Dan's clients -- and
"students" -- achieve really miraculous sales
breakthroughs almost overnight. Just as an example,
consider the young married couple with a failing
home-based business and $100,000.00 in accumulated
credit card debt; 90 days after attending one of Dan's
seminars on marketing, they had their income up to
$50,000.00 a month. Today, just two years later, they
have zero debt, a monthly income exceeding
$100,000.00..…an amazing, "unbelievable" turnaround.
Yet, these kind of "unbelievable results" seems to be
the norm with those applying Dan Kennedy's advice!
Reason #2: As you already know, he is also one
of the most popular professional  speakers, sharing his
ideas with over 200,000 people a year and
sharing the platform with a long list of other famous
speakers and celebrities, including: Zig Ziglar, Tom
Hopkins, Larry King, Mrs. Fields, Bill Cosby, General
Norman Schwartzkopf, former President Bush, coaches
Jimmy Johnson and Lou Holz, and the list goes on and
on. Because of the extraordinary practical value of
even the briefest of his dissertations on marketing,
Dan has become one of America's top professional
speakers. His busy schedule includes in-house seminars
for corporate clients, ranging from Ski-Doo to Sun
Securities to Orange Systems (computer software);
speeches or panel presentations for major
associations, and Peter Lowe Success 1999 Events. This
is his 20th year as a professional speaker.
Reason
#3: He is a prolific author, with six books simultaneously available in
bookstores, including his bestseller, 'The Ultimate
Marketing Plan' book. (His book, 'How To Turn Your
Ideas Into A Million Dollars' carries praise from
people like Joan Rivers and Al Reis, of Reis &
Trout.)
Success Magazine has praised his 'Magnetic
Marketing System'. Dan has six business
books in the bookstores, a 7th on the way, and his
books have received favorable attention in Success,
Entrepreneur, and Selling Magazines, numerous trade
publications, even USA TODAY. Millions of dollars of
his cassette programs and other products have been
sold by his own companies worldwide, and products he
has co-authored or edited have also been featured in
major catalogs like Nightingale-Conant and Sybervision.
The "Be Your Own Boss System" he co-authored with Tony
Robbins, Fran Tarkenton, and the columnists of
Entrepreneur Magazine was featured in its own TV
infomercial.
Reason #4:
And he is an entrepreneur, who actively, currently
lives what he teaches and practices what he preaches.
Dan says there are too many experts, authors, and
speakers who "sell only in their memories and run
businesses only in their nightmares." He is NOT one of
them.
Kennedy is the "hidden genius"
behind full-page magazine advertisements you've
undoubtedly seen, direct-mail campaigns you've
received and TV informercials you've seen. In addition
to all the advertising and direct-mail Dan prepares
for his own products, services and businesses, there
are hundreds of clients using marketing materials Dan
has prepared for them. His full-page ads have appeared
and do appear in magazines like Inc., Success,
Entrepreneur, Moneymaking Opportunities, Nations
Business, the airline magazines, the tabloids, USA
TODAY, The Wall Street Journal, and countless trade
magazines. One of his client's full-page ads is now in
its 10th consecutive month, appearing in over a dozen
national magazines. In any given month, clients
spend over 1/2-million dollars running ads, much more
mailing sales letters, and still more airing
infomercials that Dan has developed.
KENNEDY'S "NO BS" APPROACH
AGGRAVATES MANY, BUT ENRICHES THOSE WHO ACT ON HIS
ADVICE
Kennedy is not easy to do business with. He maintains
a grueling schedule of speaking, consulting, writing,
managing his own business, and producing infomercials,
so he's rarely in his office, almost never takes
incoming calls - new client-candidates are usually
asked to submit information by FAX before getting a
telephone appointment with him, he's militantly
resistant to having his time wasted and has "fired
clients" on occasion for doing so. He is blunt,
straightforward, and almost totally lacking in
diplomacy.
He's also expensive.
Most new client relationships begin with one-day
consultations at $5,600.00. Consulting by the hour is
usually $800.00. If a relationship progresses beyond
that, he not only gets fees, he gets royalties tied to
the client's revenues linked to his contributions, for
as long as the materials or systems he provides are
used. As a result, Kennedy routinely gets sizeable
royalty checks every month from many clients, for work
he did months or even years ago.
Still, he has a number
of clients who have been with him for as long as ten
years, including some who simply will not make a
marketing-related move without his guidance.
© Dan Kennedy,All Rights Reserved.
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