Who The Heck Is Dan Kennedy And How Can He Make Me Money? 

Reason #1: Dan Kennedy is one of the highest paid, most in-demand direct marketing consultants in America today. In the last few years, he has worked hands-on with clients in 68 different businesses, industries and sales fields, at fees starting at $800.00 an hour. His methods transfer easily from one to the other. Entrepreneur Magazine says he has "at least 101 moneymaking ideas for any business owner" -- but 'idea' is really a misnomer; Dan is relentless about providing only proven, practical, useable action strategies.

As a consultant, Dan applies his "marketing wizardry" and moves with remarkable ease from one field to the next -- proving that his methods are universally applicable, although often brought to a particular field for the first time at his urging.His clients include everything from start-up entrepreneurs and small companies to several 100-million and 200-million dollar companies, even two billion-dollar companies, one in the U.S., one in England. Many of these clients have been with Dan continuously for 5, 7, even 10 years. A total of 92% of all clients who have used him in consulting and/or direct-response copywriting capacity once have done so subsequently, repeatedly. 

One of the interesting business arenas he's been heavily involved in is the TV infomercial field, where he has consulted with 3 of the 5 largest companies, worked on projects with a long list of celebrities including Florence Henderson and Fran Tarkenton, and been directly involved in the sale of hundreds of millions of dollars of product via TV. His longest continuing client in this industry, the Guthy-Renker Corporation, is famous for its 'Personal Power' infomercials with Tony Robbins and the Victoria Principal Skin Care infomercials.

Many of Dan's clients -- and "students" -- achieve really miraculous sales breakthroughs almost overnight. Just as an example, consider the young married couple with a failing home-based business and $100,000.00 in accumulated credit card debt; 90 days after attending one of Dan's seminars on marketing, they had their income up to $50,000.00 a month. Today, just two years later, they have zero debt, a monthly income exceeding $100,000.00..…an amazing, "unbelievable" turnaround. Yet, these kind of "unbelievable results" seems to be the norm with those applying Dan Kennedy's advice!

Reason #2: As you already know, he is also one of the most popular professional speakers, sharing his ideas with over 200,000 people a year and sharing the platform with a long list of other famous speakers and celebrities, including: Zig Ziglar, Tom Hopkins, Larry King, Mrs. Fields, Bill Cosby, General Norman Schwartzkopf, former President Bush, coaches Jimmy Johnson and Lou Holz, and the list goes on and on. Because of the extraordinary practical value of even the briefest of his dissertations on marketing, Dan has become one of America's top professional speakers. His busy schedule includes in-house seminars for corporate clients, ranging from Ski-Doo to Sun Securities to Orange Systems (computer software); speeches or panel presentations for major associations, and Peter Lowe Success 1999 Events. This is his 20th year as a professional speaker.

Reason #3: He is a prolific author, with six books simultaneously available in bookstores, including his bestseller, 'The Ultimate Marketing Plan' book. (His book, 'How To Turn Your Ideas Into A Million Dollars' carries praise from people like Joan Rivers and Al Reis, of Reis & Trout.) 

Success Magazine has praised his 'Magnetic Marketing System'. Dan has six business books in the bookstores, a 7th on the way, and his books have received favorable attention in Success, Entrepreneur, and Selling Magazines, numerous trade publications, even USA TODAY. Millions of dollars of his cassette programs and other products have been sold by his own companies worldwide, and products he has co-authored or edited have also been featured in major catalogs like Nightingale-Conant and Sybervision. The "Be Your Own Boss System" he co-authored with Tony Robbins, Fran Tarkenton, and the columnists of Entrepreneur Magazine was featured in its own TV infomercial.

Reason #4: And he is an entrepreneur, who actively, currently lives what he teaches and practices what he preaches. Dan says there are too many experts, authors, and speakers who "sell only in their memories and run businesses only in their nightmares." He is NOT one of them.

Kennedy is the "hidden genius" behind full-page magazine advertisements you've undoubtedly seen, direct-mail campaigns you've received and TV informercials you've seen. In addition to all the advertising and direct-mail Dan prepares for his own products, services and businesses, there are hundreds of clients using marketing materials Dan has prepared for them. His full-page ads have appeared and do appear in magazines like Inc., Success, Entrepreneur, Moneymaking Opportunities, Nations Business, the airline magazines, the tabloids, USA TODAY, The Wall Street Journal, and countless trade magazines. One of his client's full-page ads is now in its 10th consecutive month, appearing in over a dozen national magazines. In any given month, clients spend over 1/2-million dollars running ads, much more mailing sales letters, and still more airing infomercials that Dan has developed.

KENNEDY'S "NO BS" APPROACH AGGRAVATES MANY, BUT ENRICHES THOSE WHO ACT ON HIS ADVICE

Kennedy is not easy to do business with. He maintains a grueling schedule of speaking, consulting, writing, managing his own business, and producing infomercials, so he's rarely in his office, almost never takes incoming calls - new client-candidates are usually asked to submit information by FAX before getting a telephone appointment with him, he's militantly resistant to having his time wasted and has "fired clients" on occasion for doing so. He is blunt, straightforward, and almost totally lacking in diplomacy.

He's also expensive. Most new client relationships begin with one-day consultations at $9,600.00, discounted to $8,600.00. Consulting by the hour is usually $800.00. If a relationship progresses beyond that, he not only gets fees, he gets royalties tied to the client's revenues linked to his contributions, for as long as the materials or systems he provides are used. As a result, Kennedy routinely gets sizeable royalty checks every month from many clients, for work he did months or even years ago.

Still, he has a number of clients who have been with him for as long as ten years, including some who simply will not make a marketing-related move without his guidance.

© Dan Kennedy, 1996, 2000. All Rights Reserved.