|
The Dan Kennedy
Bookstore
The city fathers of Franklin,
Massachusetts once wrote to Benjamin Franklin: "We have named our town after
you and would be grateful if you would send a donation so we can get a bell
for the church steeple."...
Franklin wrote back: "I'm honored and a donation is enclosed, However,
I suggest you start a public library with it instead of buying a bell. I
have always preferred sense to sound."
Here are my most popular books on business, marketing and selling. They are
available in bookstores, should you prefer to obtain them at your favorite
bookstore, although we stock them and will be happy to ship them to you.
I might say a word about books. I have been a voracious reader all my life,
and I'm a self-taught speed reader. I believe that "readers are leaders."
I believe that you can find the answer to just about any question, dilemma
or situation in some book, somewhere....I believe that in an hour a day of
intensive study of every available book on a specific subject, you can be
a world-class authority in that subject in two years or less.
I'm very fortunate that my own books have been praised in INC., SUCCESS,
USA TODAY, countless newspapers, trade journals and newsletters, and keep
doing well, so I get the opportunity to write more.
With my books, I strive to have fun, and make reading them fun; to focus
on very practical, useful information; and to come from experience, not theory.
I hope you agree that I accomplish those objectives.
THE ULTIMATE NO B.S., NO HOLDS
BARRED, KICK BUTT, TAKE NO PRISONERS, AND MAKE TONS OF MONEY BUSINESS SUCCESS
BOOK
- published by Self-Counsel Press*
Here's real-world advice from the front lines of the business battlefield.
Includes: how entrepreneurs really make big money.... how to create sales
and marketing breakthroughs....making money without money....how to prevail...
why and how to build your own mini-conglomerate... even how to get your business
out of trouble. The book features 25 ETERNAL TRUTHS about entrepreneurial
success. Published by Self-Counsel Press - now in its 3rd Printing. Praised
in SUCCESS MAGAZINE, INC. MAGAZINE. This book is a lot of fun to read,
provocative, and hard-hitting.
"Real world tips on what it really takes to succeed as an entrepreneur!"
-Ted Nicholas, 'How to Form Your Own Corp.'
"Dan Kennedy has no rival when it comes to presenting moneymaking information
- and lively reading." -Jerry Wilson, 'Word-Of-Mouth Marketing'
The Ultimate No B.S., No Holds Barred, Kick Butt, Take No Prisoners,
and Make Tons Of Money Business Success Book: $8.95 - ORDER
NOW!
THE ULTIMATE NO B.S. SALES SUCCESS
BOOK
- published by Self-Counsel Press*
Yes, a sequel! What the first No B.S. book did for (to?) business, this book
does for sales and sales professions.....we cut through all the nice theory,
worn-out cliches, motivational hype, tired and ineffective advice, and deal
straightforwardly with what it really takes to "kick butt!" in selling. If
you sell or negotiate for a living, or manage those who do, you've gotta
get your hands on this book.
"As a long-time international sales manager, I have a floor-to-ceiling
bookcase crammed full of sales success books, and I'd trade every one of
them for a single copy of your No BS Sales Success Book. One of my tests
for a great book is how many pages I've folded over...14 pages I can't live
without! Most books get 2 or 3, max. I like your style. I like your ideas.
I like your cut-the-crap approach." -Mark S.A. Smith, The Valence Group,
Colorado Springs, Colorado
"I read 'The No B.S. Book' in two sittings, my friend - it's good and funny.
I love it." -William Grove, CPAE, Professional Speaker
The Ultimate No B.S. Sales Success Book: $8.95 - ORDER
NOW!
THE ULTIMATE SALES LETTER
- published by Bob Adams Inc.*
This book takes you by the hand through the 28 steps I actually use to write
super-powerful sales letters (and ads) for my own purposes and for clients
- and I routinely get paid $5,000.00 to $15,000.00 as a copywriter, so this
System is proven, valuable and effective. Best of all, with this book by
your side, you can write "my kind of" letters for your products or services
- even if you think you can't write a grocery list. This is a "must have
tool" you will use constantly, not a book to read. It's also the "accompanying
text" to THE MAGNETIC MARKETING KIT.
"Thank you for writing THE ULTIMATE SALES LETTER. I first read it in July
of 1991 - and have reviewed the highlighted, underlined, noted and dog-eared
sections 13 or 14 times. I shamelessly and repeatedly re-read Section 6:
and it's added buckets of money to my political fund-raising letters. I bought
an extra copy of this book for Perry Willis, National Director for the
Libertarian Party. He also swears by it." -Michael Cloud, Speech Writer,
Speeches People Talk About, Las Vegas, Nevada.
"The challenge of convincing the organizers of the cruise, none of whom
had ever heard of me before, to give me the opportunity of making a presentation
remained. I studied your book 'The Ultimate Sales Letter' and wrote my letter,
sticking to your guidelines. The letter worked like a dream and I was invited
to be a guest chef on the cruise. I then used your techniques again to solicit
support from the Barbados Tourism Authority and some key manufacturers -
they ALL came forward and participated. Because of this exposure, I've been
invited to make another appearance at the Fiery Food Show in New Mexico.
You can rest assured that I will continue to use your techniques whenever
I need to communicate in print" -.Anne-Marie Whittaker, St. Michael,
Barbados, W.I.
The Ultimate Sales Letter: $10.95 - ORDER
NOW!
THE ULTIMATE MARKETING PLAN
- published by Bob Adams, Inc.*
Here is a complete marketing/direct marketing plan you can "lay over" just
about any business, product, service or sales career and shortcut the process
of inventing, planning and implementing effective marketing strategies and
activities.
If you want a fast, crash course in the best of my marketing strategies,
this is it. Companies as diversified as Ski-Doo (snowmobiles and jet ski
products) to Sun Securities (investment products and services for securities
brokers) have bought hundreds of these books to give to all their salespeople
and marketing executives.
The Ultimate Marketing Plan: $10.95 - ORDER
NOW!
THE ULTIMATE SUCCESS SECRET
- published by Kimble & Kennedy Publishing
When you study success, successful people and successful businesses, you
will find that they all have many, many differences, a few very important
commonalities - focusing on the commonalities is the premise of the classic
'Think And Grow Rich' and the modern Tony Robbins. ("Success leaves clues"
- TR.) Now I've gone all that a step simpler; I've isolated THE ONE 'behavioral
commonality' shared, used and relied on as a source of power by ALL exceptionally
successful individuals. Virtually every great success, business breakthrough,
solution to a problem in my life has been the result of applying this single
strategy. And I have now written a book about it. In this book, I challenge
you to find 'The Ultimate Success Secret' through a fascinating look at many
super-achievers' experiences as well as many of my own.
The Ultimate Success Secret: $19.95 - ORDER
NOW!
HOW TO MAKE MILLIONS WITH YOUR
IDEAS BOOK
- published Plume Penguin*
Filled with insider info and case history examples for every conceivable
way of bringing new ideas and products to market, of growing
businesses…including super-charging ordinary business services, getting
exclusive control of hot products, 8 best ways to make a fortune from scratch,
Information Superhighway, direct-response TV. Much more. The stories behind
The Club, Thigh Master, Joan Rovers Products, the Guthy-Renker Corporation,
dozens more, plus Dan's Million Dollar Rolodex and a $500-value Product Marketing
Evaluation Certificate.
How to Make Millions with Your Ideas Book: $12.95 - ORDER
NOW!
NO RULES: 21 GIANT LIES ABOUT SUCCESS
- published Plume Penguin*
This book tackles the most-taught truisms about success, turns them inside
out, and proves that rules are made to be broken....that there is no one
way you must conform to, in order to excel in your chosen field. I share
"inside stories" of both famous people and of my clients, and I think you'll
find this book is both fun to read and provocative. Rich Karlgaard, Editor
of FORBES ASAP, said "The book NO RULES: 21 Giant Lies About Success is
energetic, entertaining, inspiring. Best book of its genre in many a year.
There are even paragraphs of your writing that are as good as Tom Wolfe's.
And I should know, I published an original 7,500 piece by Tom Wolfe." Well,
it's not everyday that I get compared favorably to a great American
novelist!
NO RULES: 21 Giant Lies About Success: $12.95 - ORDER
NOW!
ZERO RESISTANCE SELLING
- published by Retice Publishing
This is a co-authored book, with the late Dr. Maxwell Maltz, author of the
30-million copy bestseller Psycho-Cybernetics, and several other contemporary
sales trainers and myself. It is a groundbreaking book, in that it is the
first presentation of how to use Psycho-Cybernetics in selling, and the first
new work from The Psycho-Cybernetics Foundation.
Zero Resistance Selling: $19.95 - ORDER
NOW!
PROSPECTING SUCKS
- published by Kimble & Kennedy Publishing
Bringing Savvy Direct-Response Marketing And Multi-Level/Network Marketing
Together. If you are involved in network/multi-level marketing, you'll be
interested in a new book I released in 1997.
Prospecting Sucks: $18.95 - ORDER NOW!
| "We use your tapes and newsletter
as part of our resource library. I am very impressed with the practical value
of the information."
-Julie Wyrick, Missouri Small Business
Development Center
"Dan Kennedy is directly responsible
for my selling over $500,000 books and videos."
-Darrel Montero, Phoenix,
AZ |
|
