To How Well Dan's
Strategies Have Worked for The Individuals and Businesses Who've Used
idea you gave us at the meeting has made us the most money ever in such
a short time - within nine weeks of the meeting, we
made a total
gross profit of $271,752.34 (on a mailing cost of only $11,714.41).
You've helped us make money since 1993, and many of your ideas have
earned us a small fortune over time, but nothing has ever made us this
much, this fast.
in large part to your powerful methods and strategies, and
guidance, we are going to break the
FIVE MILLION DOLLAR yearly
sales mark for the first time
in the history of our company."
Eileen Rohleder, M.O.R.E. Inc., Kansas
Kennedy's smart marketing advice has been of
great value to our business."
purchased thousands of
dollars' worth of Dan Kennedy's books, tapes, newsletters, special
reports and have had him speak at two of my Marketing Boot Camps held
for the photography industry. His wealth of business-growing ideas have
helped me grow personally and professionally - and directly added no
less than $336,000.00 to my sales last year."
President, Contemporary Photography, Stevens Point, WI
in business in 4 days,
and a big chunk of that was extra revenue I'd have never seen without
the one suggestion you gave me. If I'd been using that one since the
first of the year, I'd be at least $100,000.00 farther ahead."
a much deserved testimonial. I
should have sent you this formal thank-you sooner, but I've been so
busy making money with all the killer marketing stuff I've learned from
you, I haven't taken the time. Anyway, my relationship with you is
directly responsible for over
$500,000.00 in sales in less
Piranha Marketing, Inc.
can't thank you enough for all the
valuable information, insights and techniques you provided at the
Copywriting Clinic. It is definitely the most valuable training I have
received in copywriting.
1992: "It seems like, after 14
years of 'hoping' and struggling,
you've finally shown me how to make real money from selling my
information. Things are now happening I never thought were possible.
Dan - you are one of the handful of people who really got me started."
1999....."We've sold 3,407
videos in the "Kahuna Warrior Mind"
series in the last 4 weeks alone!
We pull in $33.00 plus
S&H for each video. And of all the purchases, we've
17 choose the "Silver" package, and 9 of those upgraded to "Gold" as
soon as they watched the "Quick Start Video". Most of the
buy the "Gold", but are immediately sold up to "Platinum" - for another
Kennedy's reputation for
teaching people how to make money in direct mail is second to none on
this planet. Direct marketing industry heavyweights everywhere turn to
Dan on a daily basis, and willingly pay huge sums of money for his
no-nonsense approach. His cash-generating ideas overflow like Niagara
is a lean, mean
information selling machine. His amazing business blueprint, The
Ultimate Information Entrepreneur, gives you more useful,
wallet-fattening secrets than 10 other books. Reading it is like
getting a master's degree in how to profit from today's information age
economy. Just one idea I took from one page out of Dan's Manual paid me
back over $10,000.00 almost instantly. I simply can't recommend this
highly enough. It's worth ten times the price."
Financial Freedom Association of America, Citrus Heights, CA
System For Speakers" would
be a bargain at twice the price. It is an absolute must for people who
are serious about the business side of speaking."
Marketing Solutions, San Francisco, CA
System is excellent. It was
like a breath of fresh air to hear you expose the nonsense about career
CFP, Metaire, LA
been speaking for profit for a number of years. Two things hit me right
away (about your Mega System For Speakers): first, how much easier and
more profitable my speaking business could have been if I would have
had Dan's information to begin with. Second, how putting just a few of
these proven techniques into action will substantially increase my
bottom line this year - and for many years to come."
Serling, Stratford Marketing Group, Studio City,
want to make waves, go to Harvard and get your Ph.D.. If you want to
make money, get your Ph.E. - run to your nearest bookstore and get
Kennedy's new book- it's a four year course in Entrepreneurship."
Ries, Co-author "22 Immutable
Laws of Marketing"
"Ever since I
saw you speak and bought
my life has changed for the better. My selling was pathetic! My
attitude was pitiful. My income decreasing. NOT ANYMORE. My selling is
great - I just closed the largest single order in my division history;
$1,472,050.00! My earnings have increased by 159%."
Gedymin, Oconomowoc, WI
expertise helped to vault my business to the next level. One year ago,
when we met at your seminar, I was in start-up mode. Using your
information, ideas and input over the last year, we have met and
surpassed our sales goals for one year. What a tremendous feeling!"
-Don R. Campbell, Campbell Business
Services, Inc., Vancouver, B.C.
"I've used a
lot of your ideas, with
the latest success wrinkle being 'your choice'…I created
levels of packages…I've had a near 75% up-sell from $2.95 to
$50.00 on my recorded message!"
Your Best at Trade Show Selling", "49 Ways to Be Your Best at Trade
Show Selling", "Increase Your Trade Show Sales Immediately" and "The
Accidental Landlord". Colorado
"In 1993, I
attended Peter Lowe's Success
day in St. Paul,
MN. I purchased both sets of your tapes (including Magnetic Marketing)
and promptly set to work. Although my company has a direct-mail program
that I participate in, I had not developed any type of follow-up of my
own. Using your system, I did so and am very pleased with my results. I
tripled my sales results and increased my referrals by 100% based on
what I've learned from you. Thank you!"
Popken, Mary Kay Independent
Senior Sales Director,
Apple Valley, MN
one of the very few people I can truly say changed my life. Just a few
years ago, when I was a marketing 'nobody', you were there for me. You
were always available for me, gave me speaking opportunities, advice -
everything I needed to make the leap into the 'big time'. I'm not sure
why you did it, but I'm very thankful you did. Your products have had
more of an impact on me than any others. But more than that, your
friendship and support were the factors that gave me all the
opportunity I needed. I took that opportunity and ran with it.
now have more money
than I'll probably need for the rest of my life. So much of the credit
for that goes to you. Yeah, I
know money isn't everything, but
money buys you freedom - and freedom is everything. Mary and I are
going on a two week cruise in a few weeks. When I get back, I'll be
taking the steps necessary to sell my business, take on a majority
partner, or whatever it takes to pass on this terrific business to
someone who'll take it even higher. Mary and I will then move on to
lots of other things we want to do. Dan, thank you so much for
everything you've given me and done for me. I'll never forget it." -
Dr. Paul Hartunian, New JerseyNationally-known
Publicity Expert, Speaker and Author of
attended Dan's 1998 Super Conference. It cost me twice as much as any
other attendee because I had to travel 26 hours, jump on 5 different
planes, squished like a sardine. Also, my Australian dollar was worth
half the U.S. dollar. Although overcome by jet lag and struggling to
two strategies that directly enabled me to increase the sales of my
mail-order business by 86%, and increase profits by 300%, which in turn
enabled me to sell the business I had started with zero for
$420,000.00. Now I have started another company that is already worth
more than a million dollars."
Scarborough, Perth, Australia
writing today to share a few thoughts about my experiences with your
work. I've spent roughly $700.00 with you in the past year for various
books, kits and newsletters. In a world of hype, I've found your
materials to be honest and results driven. Speaking of results,
mailings (based on your advice) consistently pull a 7 % to 10% response
rate - unheard of in the
long-distance industry, where competition
is fierce. My own experiences are proof that your methods produce
Rubleski, Owner, Sound Advice, Michigan
information is worth more than its weight in gold! Just
one idea I
got from you recently pulled in over $102,396.17 in less than 47 days!
In fact, on my biggest day, I brought in a whopping $.35,772.83.
When I told my wife, she got angry - because with your idea, I made in
ONE DAY what it takes her ONE FULL YEAR to make as a full-time
veterinarian! (I made it up 10 her by buying her a new home - with four
acres for her new horse). That one idea paid for all of the books,
courses, and seminars (including travel and food) I've ever bought from
you. In fact, I could spend $7,500.00 a year on your products for the
next 10 years - and still not spend all of the money I made with this
one brilliant idea. You've got a client for life. Thanks again, Dan.
money in your marketing information has brought better returns than the
stock market on its best day - and I don't. have to worry about any
President, Success Achievement
"Thank you! I
invested in your
Magnetic Marketing System about seven months ago and it has literally
changed my life. You promised you had strategies that would work for
any business and you were right. I'm a professional magician. Before I
got your System, I did 12 to 20 shows a year - obviously not enough to
make a living. After putting into action what you teach, I now book
between 20 to 30 shows a month!"
DiPietro, The Magic of David
Dee, Roswell, GA
attending your seminar in
Omaha, we purchased your Magnetic Marketing System. WOW! We used the
3-letter System to sell our Coupon Books. We targeted 1,600 local
companies. We sent out our letters about 9 days apart. Our response:
Letter #1, 7%; Letter #2, 8%; Letter #3, 3%; total response: 18%! We
sold 3,700 books and had a profit of $26,000.00! You're a legend!"
The Big-O Book, Market Innovators, Omaha, NE
Chenard's Power Marketing
Analyzer will force you to strategically think of every single aspect
of why people will or will not do business with you. This is in my
opinion the most powerful think tool that has ever been introduced to
the world of Direct Marketing. It will help you produce million dollar
ideas if you use it."
Hartman, President, Contemporary Photography,
"Listen, there's a lot of
opportunity in the information products business, but finding the path
to success can be like wandering into the forest in " The Blair Witch
Project." Dan's seminar saved me from a lot of frustration, wasting a
lot of money and - Here's the most important thing - wasting a huge
amount of time. In my market, I couldn't have afforded to waste the
time it would have taken me to learn everything that Dan covered in
just three days."
Colombo, Winter Springs, FL
Power Market Analyzer software is fantastic.
It made very clear exactly how to put together my direct mail piece. My
sales letter literally re-wrote itself before my eyes. The thing I was
most impressed about is how easy it makes the copy writing process. I
used to "hate" writing my copy. I constantly procrastinated because I
didn't have a clear-cut plan or formula to tackle it. No more. With
your program, it takes all the guesswork out of it. My prediction: I
will double my response and my sales within the next three months."
Executive Director, R.S.S., Inc.
all comes down to, Dan,
and that I want to thank you from the bottom of my heart. I have spent
hundreds, maybe thousands of dollars with you over the past couple of
years and here I am thanking you for it! I can honestly say that I have
made well over 20 times the investment with your information. It's all
straightforward, "no BS", real."
"I have been
using your materials and
advice for two years, as Vice-President of Sales and Marketing for a
mortgage company. I am directing a direct-mail campaign that sends over
75,000 pieces a month to homeowners all over the United States. Our
direct-mail program has resulted in a 300% to 400% increase in sales
Hinton, Seacoast Equities
Inc., La Mesa, CA
mortgage broker in Ottawa
you may or may not remember. I've been using your 'stuff' for about 3
years we are getting about 400 calls - are you sitting down? - a day!
am one-third of the way through The Ultimate Information Entrepreneur
and almost done with the Conference Tapes - both have been terrific!
The information is very valuable and has re-stimulated my thinking
about how to promote my business and products."
Miller, The Adventure Of Trade
Shows, Federal Way, WA
"We use your
tapes and newsletter as
part of our resource library. I am very impressed with the practical
value of the information."
Wyrick, Missouri Small
Business Development Center
is directly responsible
for my selling over $500,000 books and videos."
Montero, Phoenix, AZ
speaking colleagues: I've said it before and I'll say it again - there
is no one who knows more about the real world of speaking than Dan
Kennedy. When it comes to knowledge of how to organize, market, sell
and build products and services at a profit, Dan Kennedy has no equal.
For over a decade, I have utilized Dan's ideas in my own speaking,
training and consulting business. As a consequence, we have been
fortunate enough to show consistent growth and continue to do so. I
recommend Dan's services highly."
have catapulted me out of a roach-infested, black and sorrowful
dwelling! I'm now being referred to as 'one of North America's top
sports artists' who's paintings belong to a dozen superstar athletes. I
had an opportunity to market two of my lithographs for an estimated
profit of $500,000.00 in 1994.
Six years ago, I was a homeless
person living in a shelter for
abused women. I keep your books next
to my bed, beside Napoleon Hill's. You're a lifesaver!"-
Allen, Ontario, Canada
salesperson, businessperson, or entrepreneur, your greatest asset is
your mind. Your second greatest asset is Dan Kennedy's mind."
Bellizzi, Dir., The Silva Method For Sales Professionals
majored in advertising and marketing in college but
I have learned
more about these two areas from your books and tapes in the past month
alone than I learned in college,
15 years in the corporate world,
and the last 13 years being self-employed."
Jr., TCI Publishing Co., Florida
your direct-mail campaign strategy and had tremendous results. I
spent $1,500.00 for a 500 piece mailing that created $20,200.00 in
want, you to
know, your methods work great. There
is nothing better than
customers coming to you instead of you chasing them."
T.R. McTaggart Co., Michigan
manufacturers' representative in the home furnishings industry, calling
on furniture store buyers. Your
`Magnetic Marketing' has completely
replaced prospecting and cold-calling for me.
And, in the past
year, I've opened 22 new accounts - about $150,000.00 in new business,
at a total cost of about $700.00, using your method. And that was
before I got serious about this approach."
used many of your
ideas to successfully attract a steady stream of quality customers into
my business, and to keep them coming back. Over
the many years of
reading your newsletter and studying the majority of written and
recorded information you have so brilliantly created, I have come to
one conclusion: you are, without a doubt, the greatest expert on
written marketing material on earth."
Bartell, Bartell's Pro Car Care, Wisconsin
your ideas exploded sales in a business I've had for eight years. Your
idea got me one of my biggest orders ever - a $17, 001.00 check
delivered by FedEx. Then another prestigious company got interested
because of my offer. Phenomenal!"
Miller, Miller Co., Wisconsin
your MAGNETIC MARKETING TOOLKIT with fantastic results: (1) Increased
sales 21% in 1997 vs. 1996; (2) 1,
221 NEW customers on the
books since August; (3) $7,000.00
in advertising cost SAVINGS
for '98 vs. '97; (4) Increased customer's average purchase price; (5)
Increased new customers' return visits within first 30 days. Since
studying your material, I quit conventional advertising and started
zeroing in on my true customer base. You are The Man! Thank You!"
Babjack, Owner, Washington Street Mercantile
for teaching people how to make money in direct-mail is second to none
on this planet. Direct
industry heavyweights everywhere turn to Dan on a daily basis, and
willingly pay huge sums of money for his no-nonsense approach. His cash
generating ideas overflow like Niagra Falls!"
Aaron, Toronto, Canada
was fantastic! I have lists to
begin to implement. The most exciting thing involves the book I am
currently writing, "Liberate The Leader: Giving Every Women The Guts To
Lead." I plan to seed the book with references to my web site and
information, which can be found on the site. Also, I'm excited about
working with Ken McCarthy on a new site, which is designed to sell!
Best Selling Author of
the Leader: Giving Every Woman the
Guts to Lead;
of Spirit, Daughter of Peace: A Prayer