About Dan Kennedy

Knowing Kennedy is knowing that he practices every point and idea he shares. The results are outstanding for those who listen and act."

I don't think I would have bought your book (The Ultimate Information Entrepreneur) if it wasn't for your almost hypnotizing copy. If I hadn't, it would have been my loss. It's worth a lot more than it's price. And Dan, if you can produce something like that, you are worth whatever you charge."

"Switching from traditional advertising to Kennedy marketing methodology saved my butt . . .I am President of a 10 year old firm which deals in high tech equipment for the bio-pharmaceutical industry. We were struggling and surviving the first few years, but a downturn in our industry put us in a tailspin, and our investors withdrew support. In early 1994, we cancelled all our regular advertising, mail, beginning with just 2400 names. Our business has grown by leaps and bounds, revenues quadrupled, we're now THE leader in our category, and other companies are even asking us to do their marketing. I buy everything Dan offers."

"In 1992, we almost went under. Our sales were $735,000.00. I sat down and wrote a 4 year plan in which I forecasted a 100% increase over the 4 years, with total annual sales the 4th year of $1.5 million. Frankly, I thought it was wishful thinking. If you possibly remember, I stayed after the 'Success 1994' event at Exhibition Coliseum in Toronto and thanked you. I told you of my success in the past 1-1/2 years with faxing flyers, but admitted that I had no other ideas on how to increase sales - until I listened to your presentation. I knew the FAX marketing would not last. (It tends to annoy people....the effect was more negative than positive.) Using your ideas, the very first mailing I did was to 1,655 companies in western Ontario. The sales we made from the first mailing exceeded $250,000.00. We have been mailing an average of 400 envelopes each week. Our total sales the 4th year from my 1992 planning were $2.5 million....a 340% increase from 1992. And profitable. Thank you Dan Kennedy."

"Although this thank-you gift is long overdue, I hope it expresses my gratitude for what your books, tapes and newsletters have done to improve not only my business, but my entire life. You may recall meeting my younger brother, Mike, at your Orlando Seminar. Mike, unlike me, had little exposure to your work, although I had often shared your principles with him. He left Orlando 'a changed man'! Not only has his main business substantially improved, but he has 'gone on a tear' with our Alpine air purification business."

"As a result of studying your ideas, I have taken a product that I had invested years and over $100,000.00 in, that was dead in the water, and completely, as you say, 're-invented' it, taken it directly to consumers with your kind of advertising, and began making money the very first month. If I stay at the current pace, I'll have all my debts paid off and be running a profitable business in just four more months. I once spent $15,000.00 with a big advertising agency and got bupkus for it. I've spent less than $1,500.00 with you and am making a fortune."

quot;Dan put us in the high-priced seminar business. Showed us how to leverage a yearly marketing campaign we were already doing successfully into about 30% more profits. His impact on our business has been enormous."

" . . . well, I learned more about selling information from your book than from 20 others I've studied combined. You not only put your brains, file cabinets and experience into your book, you also put your heart and soul."

"As a professional copywriter, I create mailings for some of the top publishers in the country. Yet on these tapes, I've found tons of great techniques and ideas for increasing response that I've never heard anywhere else. Not even from Dan, until now."

"There is no more important business skill than the ability to write copy that gets people to respond. That's why I dropped everything and flew across the country to attend Dan's Advanced Copywriting Seminar. I knew I'd learn new strategies from Dan that would translate into thousands of dollars of added income. I'll endure a 5-hour coach-class flight, a lumpy hotel bed and lousy food to make that happen! The seminar was tremendous. I'm usually happy to come away with just one or two good ideas from a session like this. Well, I took 16 pages of detailed notes and there are money-making ideas on just about every line... worth at least $20,000.00 to me."

"Dan Kennedy's Copywriting Seminar was a career-enhancing experience for me. Though I've been a student of copywriting and a copywriter myself for several years, Dan brought the whole thing together in an extraordinarily easy to understand and easy to implement way. Dan gave me more than I expected to get - it was absolutely a remarkable conference! I constantly see financial returns from applying what I learned at the Copywriting Seminar in my own business. Every time I send out a direct-mail piece, I get more significant return on investment, more profit, and I have greater confidence in every bit of copywriting I ever do, thanks to what I learned from Dan at the conference. This has already meant thousands of EXTRA dollars in my pocket in the short time since the conference, and no doubt will mean tens of thousands of EXTRA dollars in my pocket this year, and hundreds of thousands of dollars EXTRA in the years ahead!

Though I attended the conference live, I was anxious to purchase the video and audio tapes from it as well. I have re-watched and re-listened to the tapes on multiple occasions already, and will continue to use them over and over again. I love these tapes! I learn so much every time I review them -- it's almost like I wasn't at the seminar live because I'm able to learn so much new "money creating stuff" every time I watch and listen. The tapes are so easy and fun to review because they are so entertaining while being highly instructional at the same time. Dan has a great sense of humor, and incredible experience and insight that make him awesome to learn from. As far as I'm concerned, Dan is the man!"

"I have read all of Dan's books, have purchased his Magnetic Marketing program and the whole Power Points series, have attended numerous seminars, even paid thousands of dollars to join his Platinum Inner Circle Group. One would think that I would have learned everything Dan has to say by now. But after viewing Dan's Copywriting Seminar In-A-Box, I can honestly say that I've been introduced to hundreds of new ideas that I know will make me thousands of dollars. I've already implemented lots of them. You don't have to be a great copywriter to be a great direct response marketer. Dan makes it so easy for you by giving you the world's greatest templates, and then, backing them up by injecting his own, easy-to-use ways to interpolate them for your own use. I have literally watched and re-watched the video tapes of the seminar, each time picking up at least one new idea that I can use that day. In fact, I've made a routine of popping one of the videos into the VCR each morning while I run on my treadmill! After thirty minutes, I've gotten my workout for that day done, and I've thought of at least one way to improve my pulling ratios. My only complaint is that I'm tired of seeing Dan in that same suit."

 "During one of the last hot seats and the end of the second day, Dan gave some advice on how to systematically ask for referrals using direct mail on an ongoing, daily basis. I decided to take the advice he gave the other business owners and use it for one of my own businesses. Consequently, in the last three months our referral business has increased by 24%, putting an additional $23,275 of income into the bank. This example is just one of the many little golden nuggets of information you get when you attend a Dan Kennedy Seminar. You can't possibly do them all. My advice is to take the top three you know you can implement in the next 60 days and go make your own small fortune."

"After studying copywriting for years and years, I was sure I had seen and heard it all. I was wrong! The Dan Kennedy's Copywriting Seminar introduced me to at least a half dozen new insights and techniques that will almost certainly double my profits in my business this year. I'd be missing out on tens of thousands of dollars if I hadn't attended this seminar. Thanks a million!"

"I've been exposed to many different resources for copywriting but never have I attended a seminar that defines easy ways to use "clicks" which are the key pieces in any advertising piece to get people to respond. Now I can go through my marketing pieces and see what's missing, and clearly see what "clicks" to add. As a result, I've increased my sales from just one sales piece by 3% which has added an additional $6,000 in sales so far this year - I anticipate this one small portion of this seminar will add an additional $30,000 in sales alone before the year ends. I greatly anticipate applying everything else I learned. This seminar is a must for any person involved with marketing or advertising."

"The information you gave us at your Copywriting Seminar has DRAMATICALLY INCREASED OUR SALES AND PROFITS! As you know, we've been active players in the world of Direct Response Marketing for over 10 years....And we thought we'd heard everything there was to hear....But we were dead wrong! We left Phoenix on Friday afternoon with dozens of powerful strategies that we couldn't wait to put into our up-and-coming promotions. And, the first promotion we wrote when we got home was the single most powerful sales letter we ever produced in the history of our company! The results were phenomenal! We took in over $1,895,000.00 (yes, almost two million dollars!!!) on this single promotion! It all came rushing in like a raging river over a 30-day period between December 5th and the first of the New Year! And we wrote this history-breaking sales letter right after we left your Seminar using your techniques! I know in my heart that we would have NEVER achieved EVEN HALF of this response had it not been for all the awesome tips, tricks, and strategies we discovered at your Seminar!"

"I think the most important things I got were Dan's formulas - there it is, you can't go wrong, just follow the formulas. There was also a period of several hours where I was in copywriter's heaven because we reached a point where I felt like - ahh - we're inside Dan's mind."

"This is my fourth pilgrimage here in the last three years, and every time I come it changes for me, but I learn more and more. I've gone from taking notes - I've got volumes of notes - but what happened to me these last two days is four or five marketing campaigns have just written themselves into my spiral notebook, so the work is done and all I have to do is go back and put the work into motion."

"With the checklists and manuals Dan gave us, instead of me having to go through my six bookshelves and seven boxes of marketing materials, I now have everything summarized for me in one place, so I know I've at least, without even starting yet, cut my copywriting time in half."

"No one knows more about Direct Response Marketing than Dan Kennedy. When he gives his advice on a particular project or idea, his suggestions are based on real-life, hands-on experience. He doesn't guess. He has been there, seen it, or done it before. This real-like knowledge is worth thousands of dollars. When I want to be successful in a marketing campaign, I don't want to waste thousands of dollars testing to see what will work. I want to come out of the gate with a strategy that will make money. I don't need any more experience. Dan has helped me do this!"

"Previously, it took me weeks... sometimes even months... to write a direct response sales letter. I dreaded the process. But after investing in Dan Kennedy's Copywriting Seminar and using the techniques he taught, I'm creating sales letters in a tenth of the time (sometimes just a few hours!) and my response rates are at an all-time high. Thanks Dan!"

"My name is John Alanis. A few years ago, my art business was in so much trouble I was forced to move from my tiny apartment into the front office space of my warehouse. I had no clue about how to sell my art until I discovered Dan Kennedy. Using his strategies, I got one of my art pieces into a large mail order catalog, selling 4,447 of them in only 18 months, resulting in $171,209.50 in income. And...since implementing Dan's methods, my mailings to my customer list have returned a minimum of 2.89 times cost all the way up to a 9.07 times cost. I have attended many of Dan's seminars, and invested in his information products, each returning hundreds of times more than I paid for it. To be truthful, I didn't think Dan's information could get any better. I mean, how can you improve on top notch? Then I attended Dan's Copywriting Seminar.

To say I was blown away is an understatement. I got hot idea after hot idea - any one of which will add hundreds of thousands of dollars to my bottom line...with no extra cost or investment. For example, one idea I got was to add "impulse items" to my order form. Guess what? I tried it on a Valentine's Day mailing and...27% of people circled the impulse items, adding an average of $11.79 per person responded to my sales. This was money I would have missed out on had I not attended Dan's seminar...yet I can use this idea for the rest of my career. I've listened to the tape set three times, and each time I get incredible new ideas. In fact, I had to pull off the road just a few days ago and write down an idea that popped into my mind while listening to the tapes again - give a free sample of my work away to gift shop owners to get them to order more stuff. How much money will this make me? Thousands? Hundreds of Thousands? Millions? I don't know for sure, but I do know if I hadn't gotten Dan's Copywritng Seminar, I would have never gotten this idea. If you buy one information product this year, then it should be Dan Kennedy's Copywriting Seminar. If you are in business or thinking about going into business, then I'll be quite frank with you: you can't live without this information. The information in there can be the difference between surviving and prospering, between seeking out a living or making a fortune. If I hadn't discovered Dan Kennedy, I have little doubt I'd be slaving away at some job I hated, my business little more than a memory. The best advice I can give? Get Dan's stuff immediately: and start with his Copywriting Seminar."

"Per your advice, I replaced the large logo and company name that dominated my old Yellow Pages ad with the simple bold headline you suggested. Ad response has increased ten-fold. That one 10-minute phone call with you, on June 4th, 1998 at 2:00 P.M. St. Louis time was the single most important phone call of my business life."

"I have learned more about marketing from you in 9 months that all of my 22 years of business experience. Throughout my career, I have never been exposed to marketing materials that are as effective as yours."

"I haven't learned as much since Brenda Dillon took me behind a tobacco barn when I was 13 years old."